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Do all advertising appeals influence consumer purchase decision : an exploratory study
Verma, Sanjeev
- In:
Global business review
10
(
2009
)
1
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pp. 33-43
Persistent link: https://www.econbiz.de/10003902624
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E-personality of the young Indian online shopper : a scale validation
Singh, Vinita
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Chaudhuri, Ranjan
;
Verma, Sanjeev
- In:
Global business review
18
(
2017
)
3
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pp. 157-171
Persistent link: https://www.econbiz.de/10011745524
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