E-personality of the young Indian online shopper : a scale validation
Year of publication: |
June 2017
|
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Authors: | Singh, Vinita ; Chaudhuri, Ranjan ; Verma, Sanjeev |
Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 18.2017, 3, Supplement, p. 157-171
|
Subject: | E-personality | India | scale validation | online shopping | Indien | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth |
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