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Think globally and act locally
Svensson, Göran; Andersson, Svante - In: Glocal marketing : think globally and act locally, (pp. 13-26). 2009
Persistent link: https://www.econbiz.de/10003884868
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Global versus glocal strategy and marketing
Svensson, Göran; Andersson, Svante - In: Glocal marketing : think globally and act locally, (pp. 27-44). 2009
Persistent link: https://www.econbiz.de/10003884869
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Early internationalizing firms
Svensson, Göran; Andersson, Svante - In: Glocal marketing : think globally and act locally, (pp. 45-64). 2009
Persistent link: https://www.econbiz.de/10003884871
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The international entrepreneur
Andersson, Svante; Svensson, Göran - In: Glocal marketing : think globally and act locally, (pp. 257-276). 2009
Persistent link: https://www.econbiz.de/10003884882
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International corporate and business ethics
Svensson, Göran; Wood, Greg; Andersson, Svante - In: Glocal marketing : think globally and act locally, (pp. 319-338). 2009
Persistent link: https://www.econbiz.de/10003884886
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Anti-climate change management in marketing
Svensson, Göran; Andersson, Svante - In: Glocal marketing : think globally and act locally, (pp. 373-389). 2009
Persistent link: https://www.econbiz.de/10003884889
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A glocal marketing model
Svensson, Göran; Andersson, Svante - In: Glocal marketing : think globally and act locally, (pp. 391-395). 2009
Persistent link: https://www.econbiz.de/10003884891