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The new paradigm : H2H marketing
Kotler, Philip; Pförtsch, Waldemar A.; Sponholz, Uwe; … - In: H2H Marketing : Case Studies on Human-to-Human Marketing, (pp. 3-54). 2023
Persistent link: https://www.econbiz.de/10014322195
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H2H mindset in H2H marketing
Kotler, Philip; Pförtsch, Waldemar A.; Sponholz, Uwe; … - In: H2H Marketing : Case Studies on Human-to-Human Marketing, (pp. 81-91). 2023
Persistent link: https://www.econbiz.de/10014322296
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H2H brand management and trust
Kotler, Philip; Pförtsch, Waldemar A.; Sponholz, Uwe; … - In: H2H Marketing : Case Studies on Human-to-Human Marketing, (pp. 117-124). 2023
Persistent link: https://www.econbiz.de/10014322302
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Rethinking operative marketing : the H2H process
Kotler, Philip; Pförtsch, Waldemar A.; Sponholz, Uwe; … - In: H2H Marketing : Case Studies on Human-to-Human Marketing, (pp. 143-154). 2023
Persistent link: https://www.econbiz.de/10014322311
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Establishing resonance between companies, people, and the environment
Kotler, Philip; Pförtsch, Waldemar A.; Sponholz, Uwe; … - In: H2H Marketing : Case Studies on Human-to-Human Marketing, (pp. 181-194). 2023
Persistent link: https://www.econbiz.de/10014322317