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My search for meaning in marketing
Layton, Roger A. - In: Journal of historical research in marketing 9 (2017) 3, pp. 217-243
Persistent link: https://www.econbiz.de/10011798323
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Marketing, marketing systems, and the framing of marketing history
Layton, Roger A. - In: Journal of historical research in marketing 7 (2015) 4, pp. 549-572
Persistent link: https://www.econbiz.de/10011448296
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Marketing : is management all that there is?
Layton, Roger A. - In: Journal of historical research in marketing 3 (2011) 2, pp. 194-213
Persistent link: https://www.econbiz.de/10009233214