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Lessons learned about consumers' relationships with their brands
Fournier, Susan - In: Handbook of brand relationships, (pp. 5-23). 2009
Persistent link: https://www.econbiz.de/10003915468
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Self-brand connections : the role of reference groups and celebrity endorsers in the creation of brand meaning
Escalas, Jennifer Edson; Bettman, James R. - In: Handbook of brand relationships, (pp. 107-123). 2009
Persistent link: https://www.econbiz.de/10003915578
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The brand is "me" : exploring the effect of self-brand connections on processing brand information as self-information
Escalas, Jennifer Edson; Bettman, James R. - In: The Routledge companion to identity and consumption, (pp. 366-374). 2013
Persistent link: https://www.econbiz.de/10009700267
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Culture and the self : implications for consumer behavior
Kitayama, Shinobu; Park, Jiyoung - In: The Routledge companion to identity and consumption, (pp. 5-20). 2013
Persistent link: https://www.econbiz.de/10009699506
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Death styles and the ideal self
Hirschman, Elizabeth Caldwell; Ruvio, Ayalla A.; Belk, … - In: The Routledge companion to identity and consumption, (pp. 315-324). 2013
Persistent link: https://www.econbiz.de/10009700273
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Shared possessions
Belk, Russell W.; Llamas, Rosa - In: The Routledge companion to identity and consumption, (pp. 265-272). 2013
Persistent link: https://www.econbiz.de/10009700279
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Conflicting selves and the role of possessions : a process view of transgenders' self-identity conflict
Ruvio, Ayalla A.; Belk, Russell W. - In: The Routledge companion to identity and consumption, (pp. 141-148). 2013
Persistent link: https://www.econbiz.de/10009700303