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~isPartOf:"Handbook of consumer psychology"
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Brand
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Allen, Chris T.
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Handbook of consumer psychology
Journal of Consumer Research
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
11
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Harvard business review : HBR
5
Betriebswirtschaftliche Diskussionsbeiträge
4
Consumer-brand relationships : theory and practice
4
MSI reports : working paper series
4
Harvard-Business-Manager : das Wissen der Besten
3
Journal of Consumer Psychology
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Boston U. School of Management Research Paper
2
Brand management ; Vol. 2
2
Business horizons
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
2
Journal of the Academy of Marketing Science
2
MIT sloan management review
2
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Quarterly journal of finance & accounting : QJFA
2
Strong brands, strong relationships
2
Transformative consumer research for personal and collective well-being
2
Working paper / Harvard Business School, Division of Research
2
Boston University School of Management Research Paper
1
Business Horizons
1
Consumer psychology in a social media world
1
Handbook of brand relationships
1
Handbook of marketing and finance
1
Handbook of qualitative research methods in marketing
1
Handbook on brand and experience management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Business Research
1
Journal of Services Marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Brands and their meaning makers
Allen, Chris T.
;
Fournier, Susan
;
Miller, Felicia
- In:
Handbook of consumer psychology
,
(pp. 781-822)
.
2008
Persistent link: https://www.econbiz.de/10003716273
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Toward a psychology of consumer creativity
Burroughs, James E.
;
Moreau, C. Page
;
Mick, David Glen
- In:
Handbook of consumer psychology
,
(pp. 1011-1038)
.
2008
Persistent link: https://www.econbiz.de/10003716652
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