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Mobile marketing strategy
Shankar, Venkatesh - In: Handbook of marketing strategy, (pp. 217-230). 2012
Persistent link: https://www.econbiz.de/10009530859
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Social media strategy
Hoffman, Donna L.; Novak, Thomas P. - In: Handbook of marketing strategy, (pp. 198-216). 2012
Persistent link: https://www.econbiz.de/10009530862
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Cultural brand strategy
Holt, Douglas B. - In: Handbook of marketing strategy, (pp. 306-317). 2012
Persistent link: https://www.econbiz.de/10009530854
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Brand strategy
Keller, Kevin Lane - In: Handbook of marketing strategy, (pp. 289-305). 2012
Persistent link: https://www.econbiz.de/10009530855
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Channel relationship strategy
Arnold, Todd J.; Palmatier, Robert W. - In: Handbook of marketing strategy, (pp. 231-247). 2012
Persistent link: https://www.econbiz.de/10009530858
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Multichannel customer management strategy
Verhoef, Peter C. - In: Handbook of marketing strategy, (pp. 135-150). 2012
Persistent link: https://www.econbiz.de/10009530866
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Customer lifetime value management : strategies to measure and maximize customer profitability
Kumar, V.; Rajan, Bharath - In: Handbook of marketing strategy, (pp. 107-134). 2012
Persistent link: https://www.econbiz.de/10009530867
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Behavioral perspective on pricing strategy
Winer, Russell S. - In: Handbook of marketing strategy, (pp. 248-260). 2012
Persistent link: https://www.econbiz.de/10009530857