Social media strategy
Donna L. Hoffman and Thomas P. Novak
| Year of publication: |
2012
|
|---|---|
| Authors: | Hoffman, Donna L. ; Novak, Thomas P. |
| Published in: |
Handbook of marketing strategy. - Cheltenham [u.a.] : Elgar, ISBN 1-78195-154-3. - 2012, p. 198-216
|
| Subject: | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009530862