Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Handbook of qualitative research methods in marketing"
~isPartOf:"Handbook of research on international advertising"
~isPartOf:"The Routledge companion to identity and consumption"
~person:"Belk, Russell W."
~person:"Fournier, Susan"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 24 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Experiment
Konsumentenverhalten
Markenführung
Marktforschung
Mode
Consumer behaviour
6
Personality psychology
2
Persönlichkeitspsychologie
2
Advertising
1
China
1
Cultural identity
1
Handelsgeschichte
1
History of trade
1
Kulturelle Identität
1
Market research
1
Product quality
1
Produktqualität
1
Shanghai
1
Social sciences
1
Sozialwissenschaft
1
Theorie
1
Theory
1
Werbung
1
more ...
less ...
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Aufsatzsammlung
Book section
Conference paper
Reprint
Aufsatz im Buch
6
Language
All
English
6
Author
All
Belk, Russell W.
Fournier, Susan
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Ger, Güliz
2
Kates, Steven M.
2
Peñaloza, Lisa
2
Ruvio, Ayalla A.
2
Sayre, Shay
2
Shrum, L. J.
2
Antorini, Yun Mi
1
Askegaard, Søren
1
Bagozzi, Richard P.
1
Bahl, Shalini
1
Bengtsson, Anders
1
Beruchashvili, Mariam
1
Bettman, James R.
1
Block, Lauren G.
1
Caldwell, Marylouise
1
Carpenter, Stephanie M.
1
Cayla, Julien
1
Chambers, Jason
1
Chaplin, Lan Nguyen
1
Coulter, Robin A.
1
Cutright, Keisha M.
1
Dahl, Darren W.
1
Duffy, Deirdre
1
Dunn, Lea
1
Escalas, Jennifer Edson
1
Fischer, Eileen
1
Fitzsimons, Gavan J.
1
Galinsky, Adam D.
1
Hirschman, Elizabeth Caldwell
1
Hogg, Margaret K.
1
John, Deborah Roedder
1
Kimura, Junko
1
Kitayama, Shinobu
1
Kjeldgaard, Dannie
1
Kleppe, Ingeborg Astrid
1
Kozinets, Robert V.
1
Lastovicka, John L.
1
Lee, Jaehoon
1
Levy, Sidney J.
1
more ...
less ...
Published in...
All
Handbook of qualitative research methods in marketing
Handbook of research on international advertising
The Routledge companion to identity and consumption
Consumer behavior analysis : (a) rational approach to consumer choice
4
Routledge companions in business, management and accounting
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Brand management ; Vol. 2
2
Consumer-brand relationships : theory and practice
2
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbook of developments in consumer behaviour
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the quarterly review of marketing communications
2
Marketing and multicultural diversity
2
The SAGE handbook of marketing theory
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Beyond sustainability
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic retailing
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Handbook of Islamic marketing
1
Handbook of brand relationships
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of strategic e-business management
1
Handbook on brand and experience management
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
International advertising and communication : current insights and empirical findings
1
Les outils de l'économiste à l'épreuve ; 1
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Marketing management : a cultural perspective
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Rethinking the critical imagination
Murray, Jeff R.
;
Ozanne, Julie L.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 46-55)
.
2006
Persistent link: https://www.econbiz.de/10003445793
Saved in:
2
Camcorder society: quality videography in consumer and marketing research
Kozinets, Robert V.
;
Belk, Russell W.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 335-344)
.
2006
Persistent link: https://www.econbiz.de/10003446305
Saved in:
3
Death styles and the ideal self
Hirschman, Elizabeth Caldwell
;
Ruvio, Ayalla A.
;
Belk, …
- In:
The Routledge companion to identity and consumption
,
(pp. 315-324)
.
2013
Persistent link: https://www.econbiz.de/10009700273
Saved in:
4
Shared possessions
Belk, Russell W.
;
Llamas, Rosa
- In:
The Routledge companion to identity and consumption
,
(pp. 265-272)
.
2013
Persistent link: https://www.econbiz.de/10009700279
Saved in:
5
Conflicting selves and the role of possessions : a process view of transgenders' self-identity conflict
Ruvio, Ayalla A.
;
Belk, Russell W.
- In:
The Routledge companion to identity and consumption
,
(pp. 141-148)
.
2013
Persistent link: https://www.econbiz.de/10009700303
Saved in:
6
Advertising and consumer culture in Old Shanghai
Belk, Russell W.
;
Zhao, Xin
- In:
Handbook of research on international advertising
,
(pp. 137-157)
.
2012
Persistent link: https://www.econbiz.de/10009513185
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
