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~isPartOf:"Handbook of research in international marketing"
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Handbook of research in international marketing
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
8
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Marketing letters : a journal of research in marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of marketing
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The journal of brand management : an international journal
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Cracking the code : leveraging consumer psychology to drive profitability
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Design management journal
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Die Bank : Zeitschrift für Bankpolitik und Praxis
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Handbook on brand and experience management
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Journal of Business Research
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Journal of Consumer Research
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Brand management ; Vol. 1
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Journal of international marketing
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Journal of marketing research : JMR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Review of marketing research
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International journal of advertising : the quarterly review of marketing communications
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Language and culture: linguistic effects on consumer behavior in international marketing research
Zhang, Shi
;
Schmitt, Bernd H.
;
Haley, Hillary
- In:
Handbook of research in international marketing
,
(pp. 228-242)
.
2003
Persistent link: https://www.econbiz.de/10001803879
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Promoting products from developing countries : roles of brand name and spokesperson
Bao, Yeqing
;
Zhang, Shi
;
Simpson, James T.
- In:
Handbook of research in international marketing
,
(pp. 48-67)
.
2011
Persistent link: https://www.econbiz.de/10009384957
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