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~isPartOf:"Handbook of research on international advertising"
~language:"eng"
~person:"Arnould, Eric J."
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Environmental consciousness"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Arnould, Eric J.
Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Ozsomer, Aysegul
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Zhao, Xin
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Handbook of research on international advertising
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The impact of theory on representations of the consumer and the marketing organisation
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Consumer culture theory
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Country of origin effect : looking back and moving forward
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Handbook of developments in consumer behaviour
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Handbook of qualitative research methods in marketing
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International journal of advertising : the quarterly review of marketing communications
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The SAGE handbook of marketing theory
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The why of consumption : contemporary perspectives on consumer motives, goals and desires
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Beyond Hofstede : culture frameworks for global marketing and management
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Brand management ; Vol. 4
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Contemporary consumer culture theory
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Critical marketing : defining the field
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Critical marketing : issues in contemporary marketing
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Critical perspectives on business and management
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E-business : state of the art of ICT based challenges and solutions
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Handbook of Islamic marketing
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
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Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of strategic e-business management
1
International advertising and communication : current insights and empirical findings
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Marketing management : a cultural perspective
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1
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Advertising and consumer culture in Old Shanghai
Belk, Russell W.
;
Zhao, Xin
- In:
Handbook of research on international advertising
,
(pp. 137-157)
.
2012
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