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New product development research : consolidating the present and guiding the future
Golder, Peter N.; Mitra, Debanjan - In: Handbook of research on new product development, (pp. 3-10). 2019
Persistent link: https://www.econbiz.de/10012125059
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Customer-driven innovation : a conceptual typology, review of theoretical perspectives, and future research directions
Fisher, Gregory J.; Fang, Eric - In: Handbook of research on new product development, (pp. 60-80). 2019
Persistent link: https://www.econbiz.de/10012125064
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Global product launch : a perspective on past, present and future research
Griffith, David A.; Yalcinkaya, Goksel - In: Handbook of research on new product development, (pp. 267-287). 2019
Persistent link: https://www.econbiz.de/10012125138
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A review of crowdfunding research and findings
Kuppuswamy, Venkat; Bayus, Barry L. - In: Handbook of research on new product development, (pp. 361-373). 2019
Persistent link: https://www.econbiz.de/10012125148
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Antecedents, consequences, and the mediating role of innovation : empirical generalizations
Vincent, Leslie H.; Bharadwaj, Sundar G.; Challagalla, … - In: Handbook of research on new product development, (pp. 374-409). 2019
Persistent link: https://www.econbiz.de/10012125151
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Best practices and success drivers in new product development
Cooper, Robert G. - In: Handbook of research on new product development, (pp. 410-434). 2019
Persistent link: https://www.econbiz.de/10012125156