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~isPartOf:"Handbuch Kommunikationsmanagement"
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Advertising planning
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Werbeplanung
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Böhling, Andreas
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Handbuch Kommunikationsmanagement
SpringerLink / Bücher
42
Journal of advertising research
29
International journal of advertising : the quarterly review of marketing communications
25
Journal of advertising : official publication of the American Academy of Advertising
23
The American journal of economics and sociology
20
Leitfaden Online-Marketing ; [Bd. 1]
19
A master class in brand planning : the timeless works of Stephen King
17
Reports and papers on mass communication
14
Research
14
The journal of media economics
13
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
13
Journal of business research : JBR
12
Journal of marketing communications
12
Organisationskommunikation
10
History of the American cinema
9
PR-Kampagnen
9
PR-Praxis
9
NBER working paper series
8
Applied economics letters
7
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of cultural economics
7
Studien zu Theorie und Praxis der Public Relations
7
The Sage handbook of advertising
7
Europäische Kulturen in der Wirtschaftskommunikation
6
Gabler Edition Wissenschaft
6
Handbook of research on effective advertising strategies in the social media age
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
6
Journal of promotion management : JPM
6
Kommunikationswissenschaft
6
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
6
Springer eBook Collection
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Springer eBook Collection / Business and Economics
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Veröffentlichungen des Deutschen Ausstellungs- und Messe-Amtes
6
Applied economics
5
European journal of marketing : EJM
5
Harvard-Business-Manager : das Wissen der Besten
5
Journal of marketing research : JMR
5
Journal of marketing theory and practice
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ECONIS (ZBW)
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Mit Zielgruppen kommunizieren: finanzspezifische Zielgruppen
Dierks, Sven
- In:
Handbuch Kommunikationsmanagement
,
(pp. 97-108)
.
2005
Persistent link: https://www.econbiz.de/10003314890
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2
Kommunikative Aspekte des Kampagnenmanagements
Gehring, Frank
- In:
Handbuch Kommunikationsmanagement
,
(pp. 109-120)
.
2005
Persistent link: https://www.econbiz.de/10003314895
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3
Ganzheitlicher Markenauftritt: von der Kunst des Miteinanders beim Einsatz von Medien
Reckwitz, Lars P.
- In:
Handbuch Kommunikationsmanagement
,
(pp. 299-307)
.
2005
Persistent link: https://www.econbiz.de/10003315059
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4
Auswahl von Agenturen und Kampagnen
Willhaus, Stefan
;
Nauerz, Bernd
- In:
Handbuch Kommunikationsmanagement
,
(pp. 373-390)
.
2005
Persistent link: https://www.econbiz.de/10003315094
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5
Promis in der Werbung - Menschen mit Markenqualitäten?
Böhling, Andreas
- In:
Handbuch Kommunikationsmanagement
,
(pp. 539-552)
.
2005
Persistent link: https://www.econbiz.de/10003315151
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