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~isPartOf:"Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen"
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Preuß, Klaus-Jürgen
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Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
NBER working paper series
110
NBER Working Paper
85
Working paper / National Bureau of Economic Research, Inc.
77
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
67
International journal of pharmaceutical and healthcare marketing : IJPHM
64
Research policy : policy, management and economic studies of science, technology and innovation
52
SpringerLink / Bücher
51
Journal of health economics
45
The European journal of health economics : HEPAC ; health economics in prevention and care
38
Technology analysis & strategic management
37
International journal of the economics of business
35
Health marketing quarterly
29
Health economics
28
International journal of technology management : IJTM
28
Europäische Hochschulschriften / 5
27
Industrial and corporate change
27
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Strategic management journal
24
Technological forecasting & social change : an international journal
23
Journal of business ethics : JOBE
21
Pharmamarketing : gesundheitsökonomische Aspekte einer innovativen Industrie am Beispiel von Deutschland, Österreich und der Schweiz
21
International journal of pharmaceutical and healthcare marketing
20
International journal of industrial organization
18
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
18
R & D management
18
Review of industrial organization : RIO
17
Applied economics
16
Gabler Edition Wissenschaft
16
International journal of production research
16
Journal of business research : JBR
16
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
14
International journal of production economics
14
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
14
Working Papers / eSocialSciences
14
Academy of Management journal : AMJ
13
European journal of operational research : EJOR
13
Indian pharmaceutical industry : strategies and challenges in formulations marketing
13
Journal of research in pharmaceutical economics
13
Research paper
13
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1
Es ist Zeit für ein neues Marketing
Preuß, Klaus-Jürgen
- In:
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
,
(pp. 701-718)
.
2011
Persistent link: https://www.econbiz.de/10008859713
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2
Einbindung von Market-Access in die Unternehmensorganisation
Gantner, Tobias Daniel
- In:
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
,
(pp. 681-699)
.
2011
Persistent link: https://www.econbiz.de/10008859714
Saved in:
3
Market-Access in Deutschland : die Sicht mittelständischer pharmazeutischer Unternehmen
Sander, Andreas
- In:
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
,
(pp. 667-679)
.
2011
Persistent link: https://www.econbiz.de/10008859716
Saved in:
4
Rabattverträge und Ausschreibungen
Böhler, Detlef
;
Neumann, Karl-Heinz
- In:
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
,
(pp. 509-518)
.
2011
Persistent link: https://www.econbiz.de/10008859734
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5
Die alles entscheidende Pricing-Frage
Hilleke, Klaus
- In:
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
,
(pp. 447-460)
.
2011
Persistent link: https://www.econbiz.de/10008859737
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6
Kommunikationsstrategien im Market-Access und bei Vertragsverhandlungen
Unterweger, Gottfried
;
Preuß, Klaus-Jürgen
- In:
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
,
(pp. 423-446)
.
2011
Persistent link: https://www.econbiz.de/10008859738
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7
Von der Problemdiagnose zur Roadmap
Schnorpfeil, Willi
- In:
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
,
(pp. 403-422)
.
2011
Persistent link: https://www.econbiz.de/10008859739
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8
Stakeholdermanagement
Preuß, Klaus-Jürgen
- In:
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
,
(pp. 385-401)
.
2011
Persistent link: https://www.econbiz.de/10008859740
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9
Stakeholdermapping
Ecker, Thomas
- In:
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
,
(pp. 311-325)
.
2011
Persistent link: https://www.econbiz.de/10008859744
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10
Innovative Produktpositionierung und die dazu richtige Segmentierung
Preuß, Klaus-Jürgen
- In:
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
,
(pp. 295-310)
.
2011
Persistent link: https://www.econbiz.de/10008859745
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