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~isPartOf:"Harvard business review : HBR"
~subject:"Marktforschung"
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Marktforschung
Vereinigte Staaten
932
USA
427
United States
427
Betriebsleiter
67
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34
Managers
34
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31
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2
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1
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1
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1
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1
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1
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Harvard business review : HBR
Journal of marketing research : JMR
78
Journal of marketing
65
Overseas business reports : OBR
36
Journal of retailing
31
Journal of advertising research
19
Journal of business research : JBR
19
International journal of market research : JMRS ; the journal of the Market Research Society
12
The journal of business : B
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Business horizons
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Journal of farm economics
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The Conference Board record
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Business record / The Conference Board
8
California management review
8
American journal of agricultural economics
7
The review of economics and statistics
7
Business review
6
Journal of the Academy of Marketing Science
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
(International Commerce. Suppl.)
5
Journal of historical research in marketing
5
MSU business topics
5
Report / Marketing Science Institute
5
Survey of current business
5
The American economic review
5
Prentice-Hall international series in management
4
Qualitative market research : an international journal
4
Quantitative marketing techniques and analyses
4
Series / American Marketing Association
4
Southern economic journal
4
The Conference Board record : reporting to management on business affairs
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
A century of marketing
3
Akron business and economic review
3
Appraisal journal
3
Brookings papers on economic activity : BPEA
3
Harvard economic studies
3
Holt, Rinehart and Winston marketing series
3
Houghton Mifflin Adviser in Marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
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ECONIS (ZBW)
22
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1
Measuring readiness to buy
Wells, Willliam D.
- In:
Harvard business review : HBR
39
(
1961
)
4
,
pp. 81-87
Persistent link: https://www.econbiz.de/10002982114
Saved in:
2
Megamarketing
Kotler, Philip
- In:
Harvard business review : HBR
(
1986
)
3
,
pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
Saved in:
3
Should you listen to the customer?
DeLong, Thomas J.
;
Vijayaraghavan, Vineeta
- In:
Harvard business review : HBR
90
(
2012
)
9
,
pp. 129-131
Persistent link: https://www.econbiz.de/10009614658
Saved in:
4
New light on the consumer market
Friend, Irwin
;
Kravis, Irving B.
- In:
Harvard business review : HBR
35
(
1957
)
1
,
pp. 105-116
Persistent link: https://www.econbiz.de/10002171003
Saved in:
5
U.S. marketers can learn from European innovators
Sorenson, Ralph Z.
- In:
Harvard business review : HBR
50
(
1972
)
5
,
pp. 89-99
Persistent link: https://www.econbiz.de/10002835245
Saved in:
6
Manage the customer, not just the sales force
Shapiro, Benson P.
- In:
Harvard business review : HBR
52
(
1974
)
5
,
pp. 127-136
Persistent link: https://www.econbiz.de/10002791640
Saved in:
7
Marketing for nonprofit organizations
Shapiro, Benson P.
- In:
Harvard business review : HBR
51
(
1973
)
5
,
pp. 123-132
Persistent link: https://www.econbiz.de/10002791645
Saved in:
8
Grass roots market research
Stern, Lousi W.
;
Heskett, J. L.
- In:
Harvard business review : HBR
43
(
1965
)
2
,
pp. 83-96
Persistent link: https://www.econbiz.de/10002928266
Saved in:
9
Put research into marketing decisions
Newman, Joseph W.
- In:
Harvard business review : HBR
40
(
1962
)
2
,
pp. 105-112
Persistent link: https://www.econbiz.de/10002567537
Saved in:
10
M-R snake dance
Levitt, Theodore
- In:
Harvard business review : HBR
38
(
1960
)
6
,
pp. 76-84
Persistent link: https://www.econbiz.de/10002370322
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