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Sweeping changes in distribution
Heskett, James L. - In: Harvard business review : HBR 51 (1973) 2, pp. 123-132
Persistent link: https://www.econbiz.de/10002769471
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New sales management tool : ROAM
Schiff, J. S.; Schiff, Michael - In: Harvard business review : HBR 45 (1967) 4, pp. 59-66
Persistent link: https://www.econbiz.de/10002778221
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Behavioral approach to industrial selling
Thompson, Joseph W.; Evans, William W. - In: Harvard business review : HBR 47 (1969) 2, pp. 137-151
Persistent link: https://www.econbiz.de/10002907718
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Fit products and channels to your markets
Weigand, Robert E. - In: Harvard business review : HBR 55 (1977) 1, pp. 95-105
Persistent link: https://www.econbiz.de/10002983458
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The elements of value : measuring-and delivering- what consumers really want
Almquist, Eric; Senior, John; Block, Nicholas - In: Harvard business review : HBR 94 (2016) 9, pp. 47-53
Persistent link: https://www.econbiz.de/10011550434
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An anthropologist walks into a bar ...
Madsbjerg, Christian; Rasmussen, Mikkel Bolt - In: Harvard business review : HBR 92 (2014) 3, pp. 80-88
Persistent link: https://www.econbiz.de/10010339535
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New dimension in consumer analysis
Boyd jr., Harper W.; Levy, Sidney J. - In: Harvard business review : HBR 41 (1963) 6, pp. 129-140
Persistent link: https://www.econbiz.de/10002026834
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How to build a marketing information system
Cox, Donald F.; Good, Robert E. - In: Harvard business review : HBR 45 (1967) 3, pp. 145-154
Persistent link: https://www.econbiz.de/10002033159
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Three-in-one marketing
Cox, Reavis - In: Harvard business review : HBR 34 (1956) 6, pp. 61-68
Persistent link: https://www.econbiz.de/10002035092
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Brand loyalty, what, where, how much?
Cunningham, Ross M. - In: Harvard business review : HBR 34 (1956) 1, pp. 116-128
Persistent link: https://www.econbiz.de/10002044854