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Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Keller, Kevin Lane - In: Harvard business review : HBR 86 (2008) 2, pp. 56
Persistent link: https://www.econbiz.de/10003623088
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Three Questions You Need to Ask About Your Brand - A brand has to do more than just stand out. It has to fit in, too. A product's similarities to the competition are more important...
Keller, Kevin Lane; Sternthal, Brian; Tybout, Alice - In: Harvard business review : HBR (2002), pp. 80-87
Persistent link: https://www.econbiz.de/10005940351
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MANAGER'S TOOL KIT - The Brand Report Card - Most managers can identify only a few areas in which their brands excel or may need help. Here's a systematic way to assess your brand...
Keller, Kevin Lane - In: Harvard business review : HBR 78 (2000) 1, pp. 147-158
Persistent link: https://www.econbiz.de/10005962032