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1
Consumer complain : does business respond?
Andreasen, Alan R.
;
Best, Arthur
- In:
Harvard business review : HBR
55
(
1977
)
4
,
pp. 93-101
Persistent link: https://www.econbiz.de/10001838139
Saved in:
2
Consumer motivations in Black and White
Bullock, Henry Allen
- In:
Harvard business review : HBR
39
(
1961
)
3
,
pp. 89-104
Persistent link: https://www.econbiz.de/10001965494
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3
Consumer motivations in Black and White
Bullock, Henry Allen
- In:
Harvard business review : HBR
39
(
1961
)
4
,
pp. 110-124
Persistent link: https://www.econbiz.de/10001965495
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4
Manage the customer, not just the sales force
Shapiro, Benson P.
- In:
Harvard business review : HBR
52
(
1974
)
5
,
pp. 127-136
Persistent link: https://www.econbiz.de/10002791640
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5
Marketing when things change
Levitt, Theodore
- In:
Harvard business review : HBR
55
(
1977
)
6
,
pp. 107-113
Persistent link: https://www.econbiz.de/10002370465
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6
What consumerism means for marketers
Kotler, Philip
- In:
Harvard business review : HBR
50
(
1972
)
3
,
pp. 48-57
Persistent link: https://www.econbiz.de/10002240532
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7
Cultivate the high-volume consumer
Barker, Stephen M.
;
Trost, John F.
- In:
Harvard business review : HBR
51
(
1973
)
2
,
pp. 118-122
Persistent link: https://www.econbiz.de/10001875350
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8
Behind the brands at P&G : an inside look at how one of America's oldest and most famous companies operates
Smale, John
- In:
Harvard business review : HBR
63
(
1985
)
6
,
pp. 79-90
Persistent link: https://www.econbiz.de/10001006523
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9
Brand loyalty, what, where, how much?
Cunningham, Ross M.
- In:
Harvard business review : HBR
34
(
1956
)
1
,
pp. 116-128
Persistent link: https://www.econbiz.de/10002044854
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10
Get more out of your brand management
Dietz, Stephens
- In:
Harvard business review : HBR
51
(
1973
)
4
,
pp. 127-136
Persistent link: https://www.econbiz.de/10002079585
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