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The future of retailing
Bogart, Leo - In: Harvard business review : HBR 51 (1973) 6, pp. 16-20, 25-28
Persistent link: https://www.econbiz.de/10001933126
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How to get more of marketing research
Bogart, Leo - In: Harvard business review : HBR 34 (1956) 1, pp. 74-84
Persistent link: https://www.econbiz.de/10001933184
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Mass advertising : the message, not the measure
Bogart, Leo - In: Harvard business review : HBR 54 (1976) 5, pp. 107-116
Persistent link: https://www.econbiz.de/10001933256
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Use of opinion research
Bogart, Leo - In: Harvard business review : HBR 29 (1951) 2, pp. 113-124
Persistent link: https://www.econbiz.de/10001933376