//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard business review : HBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Product strategy for industria...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Absatzpolitik
22
Vereinigte Staaten
13
Marketing
9
Betriebsplanung
3
USA
3
United States
3
Marktforschung
2
Verbraucher
2
Absatz
1
Betriebsorganisation
1
Beziehungsmarketing
1
Brand
1
Career development
1
Computer-assisted marketing
1
Consumer behaviour
1
Customer data
1
Erfolgsfaktor
1
Führungskräfte
1
Führungsstil
1
Hierarchie
1
Hierarchy
1
IT-gestütztes Marketing
1
Industriemarkt
1
Information technology
1
Informationstechnik
1
Investitionsertrag
1
Karriereplanung
1
Konsumentenverhalten
1
Kundendaten
1
Lagerhaltung
1
Leadership style
1
Managers
1
Markenartikel
1
Market research
1
Marketing management
1
Marketingmanagement
1
Marktzutritt
1
Meinungspflege
1
Online marketplace
1
Organisationsstruktur
1
more ...
less ...
Type of publication
All
Article
31
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Case study
1
Fallstudie
1
Language
All
Undetermined
22
English
9
Author
All
Kotler, Philip
4
Ames, B. Charles
2
Buzzell, Robert D.
2
Levitt, Theodore
2
Barasz, Kate
1
Bendle, Neil T.
1
Bloom, Paul N.
1
Buzzell, Robert Dow
1
Christopher, William F.
1
Clemons, Eric K.
1
Corey, E. Raymond
1
Dawar, Niraj
1
De Swaan Arons, Marc
1
DeBruicker, E. Stewart
1
Donaker, Geoff
1
Driest, Frank van den
1
Foulkes, Fred K.
1
Fruhan jr., William E.
1
Gale, Bradley T.
1
Green, Paul E.
1
Hamermesh, Richard G.
1
Hanan, Mack
1
Heany, Donald F.
1
Hopkinson, Tom M.
1
John, Leslie K.
1
Kim, Hyunjin
1
Kim, Tami
1
Levy, Sidney J.
1
Luca, Michael
1
McCabe, Sean
1
McFarlan, Franklin Warren
1
Sasser, W. E.
1
Schoeffler, Sidney
1
Shapiro, Benson P.
1
Shycon, Harvey N.
1
Sidibe, Myriam
1
Sorenson, Ralph Z.
1
Sprague, Christopher R.
1
Strang, Roger A.
1
Sultan, Ralph G. M.
1
more ...
less ...
Published in...
All
Harvard business review : HBR
SpringerLink / Bücher
388
Europäische Hochschulschriften / 5
138
Journal of business research : JBR
137
Springer eBook Collection
115
Industrial marketing management : the international journal for industrial and high-tech firms
104
Journal of marketing
96
Springer eBook Collection / Business and Economics
88
European journal of marketing : EJM
85
Lehrbuch
75
Journal of marketing education : JME
67
Journal of marketing management : MM
67
Gabler Edition Wissenschaft
66
Journal of the Academy of Marketing Science
61
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
57
Marketing theory
56
Jahrbuch der Absatz- und Verbrauchsforschung
55
Arbeitspapier / Institut für Marketing, Universität Mannheim
49
Hamburger Schriften zur Marketingforschung
45
Journal of macromarketing
44
Marketing intelligence & planning
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Journal of business-to-business marketing
43
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
41
Marketing : ZFP ; journal of research and management
41
Journal of marketing research : JMR
39
Research
39
Business horizons
38
Journal of historical research in marketing
38
Schriftenreihe Schwerpunkt Marketing
38
Journal of business economics : JBE
37
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
37
essentials
36
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
35
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
34
UTB
33
Journal of Islamic marketing : JIMA
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Premier reference source
31
more ...
less ...
Source
All
ECONIS (ZBW)
31
Showing
1
-
10
of
31
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Megamarketing
Kotler, Philip
- In:
Harvard business review : HBR
(
1986
)
3
,
pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
Saved in:
2
Challenge the boss or stand down?
Sasser, W. E.
- In:
Harvard business review : HBR
89
(
2011
)
5
,
pp. 137-141
Persistent link: https://www.econbiz.de/10008991295
Saved in:
3
The ultimate marketing machine
De Swaan Arons, Marc
;
Driest, Frank van den
;
Weed, Keith
- In:
Harvard business review : HBR
92
(
2014
)
7/8
,
pp. 54-63
Persistent link: https://www.econbiz.de/10010382020
Saved in:
4
Pyrrhic victories in fights for market share
Fruhan jr., William E.
- In:
Harvard business review : HBR
50
(
1972
)
5
,
pp. 100-107
Persistent link: https://www.econbiz.de/10002187065
Saved in:
5
Marketing strategies to maintain full employment
Foulkes, Fred K.
;
Whitman, Anne
- In:
Harvard business review : HBR
63
(
1985
)
4
,
pp. 30-42
Persistent link: https://www.econbiz.de/10002167887
Saved in:
6
New battleground : consumer interest
Hopkinson, Tom M.
- In:
Harvard business review : HBR
42
(
1964
)
5
,
pp. 97-104
Persistent link: https://www.econbiz.de/10002954988
Saved in:
7
How multinationals view marketing standardization
Sorenson, Ralph Z.
;
Wiechmann, Ulrich E.
- In:
Harvard business review : HBR
53
(
1975
)
3
,
pp. 38-44
Persistent link: https://www.econbiz.de/10002835236
Saved in:
8
Can marketing and manufacturing coexist?
Shapiro, Benson P.
- In:
Harvard business review : HBR
55
(
1977
)
5
,
pp. 104-114
Persistent link: https://www.econbiz.de/10002791636
Saved in:
9
Put a price tag on your customer servicing levels
Shycon, Harvey N.
;
Sprague, Christopher R.
- In:
Harvard business review : HBR
53
(
1975
)
4
,
pp. 71-78
Persistent link: https://www.econbiz.de/10002800732
Saved in:
10
Sales promotion : fast growth, faulty management
Strang, Roger A.
- In:
Harvard business review : HBR
54
(
1976
)
4
,
pp. 115-124
Persistent link: https://www.econbiz.de/10002916886
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->