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Zip code, new tool for marketers
Baier, Martin - In: Harvard business review : HBR 45 (1967) 1, pp. 136-140
Persistent link: https://www.econbiz.de/10001854952
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Realistic reciprocity
Ammer, Dean S. - In: Harvard business review : HBR 40 (1962) 1, pp. 116-124
Persistent link: https://www.econbiz.de/10001822546
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Marketing costs and mathematical programing
Baumol, Williams J.; Sevin, Charles H. - In: Harvard business review : HBR 35 (1957) 5, pp. 52-60
Persistent link: https://www.econbiz.de/10001885409
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How to evaluate advertisingʹs contribution
Freeman, Cyril - In: Harvard business review : HBR 40 (1962) 4, pp. 137-148
Persistent link: https://www.econbiz.de/10002203185
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Packaging in top-level planning
Lippincott, J. Gordon; Margulies, Walter P. - In: Harvard business review : HBR 34 (1956) 5, pp. 46-54
Persistent link: https://www.econbiz.de/10002378560
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Toward better advertiser-agency relations
Rubel, Ira W. - In: Harvard business review : HBR 36 (1958) 2, pp. 107-114
Persistent link: https://www.econbiz.de/10002713771
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Direct mail advertising
Mayer jr., Edward N. - In: Harvard business review : HBR 29 (1951) 4, pp. 37-51
Persistent link: https://www.econbiz.de/10002441190
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Squeezing the waste out of advertising
Colley, Russell H. - In: Harvard business review : HBR 40 (1962) 5, pp. 76-88
Persistent link: https://www.econbiz.de/10002023125
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Measuring readiness to buy
Wells, Willliam D. - In: Harvard business review : HBR 39 (1961) 4, pp. 81-87
Persistent link: https://www.econbiz.de/10002982114
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Megamarketing
Kotler, Philip - In: Harvard business review : HBR (1986) 3, pp. 32-39
Persistent link: https://www.econbiz.de/10003607094