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The focused factory
Skinner, Wickham - In: Harvard business review : HBR 52 (1974) 3, pp. 113-121
Persistent link: https://www.econbiz.de/10002807852
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Megamarketing
Kotler, Philip - In: Harvard business review : HBR (1986) 3, pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
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The founder of qualtrics on reinventing an already successful business
Smith, Ryan - In: Harvard business review : HBR 99 (2021) 4, pp. 35-39
Persistent link: https://www.econbiz.de/10012627548
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New way to measure consumersʹ judgments
Green, Paul E.; Wind, Yoram - In: Harvard business review : HBR 53 (1975) 4, pp. 107-117
Persistent link: https://www.econbiz.de/10002539769
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Break down your employment barriers
Purcell, Theodore Vincent - In: Harvard business review : HBR 46 (1968) 4, pp. 65-76
Persistent link: https://www.econbiz.de/10002664392
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Inverse seniority : timely answer to the layoff dilemma? ; inverting the order in which people are laid off might solve "last hired", "first fired" problem
Lund, Robert T.; Bumstead, Dennis C.; Friedman, Sheldon - In: Harvard business review : HBR 53 (1975) 5, pp. 65-72
Persistent link: https://www.econbiz.de/10002495523
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Marketing planning for industrial products
Ames, B. Charles - In: Harvard business review : HBR 46 (1968) 5, pp. 100-111
Persistent link: https://www.econbiz.de/10001828392
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The anachronistic factory
Skinner, C. Wickham - In: Harvard business review : HBR 49 (1971) 1, pp. 61-70
Persistent link: https://www.econbiz.de/10002807815
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How to build a marketing information system
Cox, Donald F.; Good, Robert E. - In: Harvard business review : HBR 45 (1967) 3, pp. 145-154
Persistent link: https://www.econbiz.de/10002033159
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Brand loyalty, what, where, how much?
Cunningham, Ross M. - In: Harvard business review : HBR 34 (1956) 1, pp. 116-128
Persistent link: https://www.econbiz.de/10002044854