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Consumer complain : does business respond?
Andreasen, Alan R.; Best, Arthur - In: Harvard business review : HBR 55 (1977) 4, pp. 93-101
Persistent link: https://www.econbiz.de/10001838139
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Uniform code for consumer credit
Johnson, Robert Willard - In: Harvard business review : HBR 46 (1968) 4, pp. 119-125
Persistent link: https://www.econbiz.de/10003169295
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Installment credit: the $ 28 billion question
Rolfe, Sidney E. - In: Harvard business review : HBR 34 (1956) 4, pp. 48-60
Persistent link: https://www.econbiz.de/10002699532
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Screen-test your credit risks
Boggess, William P. - In: Harvard business review : HBR 45 (1967) 6, pp. 113-122
Persistent link: https://www.econbiz.de/10001927801
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Manage the customer, not just the sales force
Shapiro, Benson P. - In: Harvard business review : HBR 52 (1974) 5, pp. 127-136
Persistent link: https://www.econbiz.de/10002791640
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What consumerism means for marketers
Kotler, Philip - In: Harvard business review : HBR 50 (1972) 3, pp. 48-57
Persistent link: https://www.econbiz.de/10002240532
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Marketing when things change
Levitt, Theodore - In: Harvard business review : HBR 55 (1977) 6, pp. 107-113
Persistent link: https://www.econbiz.de/10002370465
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Cultivate the high-volume consumer
Barker, Stephen M.; Trost, John F. - In: Harvard business review : HBR 51 (1973) 2, pp. 118-122
Persistent link: https://www.econbiz.de/10001875350
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Consumer motivations in Black and White
Bullock, Henry Allen - In: Harvard business review : HBR 39 (1961) 3, pp. 89-104
Persistent link: https://www.econbiz.de/10001965494
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Consumer motivations in Black and White
Bullock, Henry Allen - In: Harvard business review : HBR 39 (1961) 4, pp. 110-124
Persistent link: https://www.econbiz.de/10001965495