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Markets in motion
Mainer, Robert; Slater, Charles C. - In: Harvard business review : HBR 42 (1964) 2, pp. 75-82
Persistent link: https://www.econbiz.de/10002257665
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It's time to research the consumer
Martineau, Pierre - In: Harvard business review : HBR 33 (1955) 4, pp. 45-64
Persistent link: https://www.econbiz.de/10002445512
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Customer loyalty to store and brand
Cunningham, Ross M. - In: Harvard business review : HBR 39 (1961) 6, pp. 127-137
Persistent link: https://www.econbiz.de/10002044865
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Plant capacity: too much or too little?
Edmunds, Stahrl W. - In: Harvard business review : HBR 30 (1952) 4, pp. 75-85
Persistent link: https://www.econbiz.de/10002104099
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Clues for action, from shopper preferences
Rich, Stuart U.; Portis, Bernard - In: Harvard business review : HBR 41 (1963) 2, pp. 132-149
Persistent link: https://www.econbiz.de/10002681639
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Computer simulation of consumer behavior
Wells, William D. - In: Harvard business review : HBR 41 (1963) 3, pp. 93-98
Persistent link: https://www.econbiz.de/10002982037
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Working with behavioral scientists
Newman, Joseph W. - In: Harvard business review : HBR 36 (1958) 4, pp. 67-74
Persistent link: https://www.econbiz.de/10002567542
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Succeeding in Saudi Arabia
Apgar IV, Mahlon - In: Harvard business review : HBR 55 (1977) 1, pp. 14-33
Persistent link: https://www.econbiz.de/10001840069
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Don't try this offshore
Brown, Stephen - In: Harvard business review : HBR 86 (2008) 9, pp. 39-50
Persistent link: https://www.econbiz.de/10003759001
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How Pixar fosters collective creativity
Catmull, Ed - In: Harvard business review : HBR 86 (2008) 9, pp. 64-72
Persistent link: https://www.econbiz.de/10003759324