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Branding in the age of social media
Holt, Douglas B. - In: Harvard business review : HBR 94 (2016) 3, pp. 40-50
Persistent link: https://www.econbiz.de/10011453013
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The four truths of the storyteller : the stories that move and captivate people are those that are true to the teller, the audience, the moment, and the mission
Guber, Peter - In: Harvard business review : HBR 85 (2007) 12, pp. 52-59
Persistent link: https://www.econbiz.de/10003586211
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Can knockoffs knock out your business?
Nunes, Paul F.; Mulani, Narendra P. - In: Harvard business review : HBR 86 (2008) 10, pp. 41-45
Persistent link: https://www.econbiz.de/10003772252
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If brands are built over years, why are they managed over quarters
Lodish, Leonard M.; Mela, Carl F. - In: Harvard business review : HBR 85 (2007) 7/8, pp. 104-112
Persistent link: https://www.econbiz.de/10003535484
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Shaking things up at Coca-Cola
Kent, Muhtar - In: Harvard business review : HBR 89 (2011) 10, pp. 94-99
Persistent link: https://www.econbiz.de/10009349291
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Match group's CEO on innovating in a fast-changing industry
Ginsberg, Mandy - In: Harvard business review : HBR 97 (2019) 4, pp. 35-39
Persistent link: https://www.econbiz.de/10012039659
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Reputation warfare
Gaines-Ross, Leslie - In: Harvard business review : HBR 88 (2010) 12, pp. 70-76
Persistent link: https://www.econbiz.de/10008779305
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Best Buy's CEO on learning to love social media
Dunn, Brian J. - In: Harvard business review : HBR 88 (2010) 12, pp. 43-48
Persistent link: https://www.econbiz.de/10008779308
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What's your personal social media strategy?
Dutta, Soumitra - In: Harvard business review : HBR 88 (2010) 11, pp. 127-130
Persistent link: https://www.econbiz.de/10008809009
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Maclaren's CEO on learning from a recall
Rastegar, Farzad - In: Harvard business review : HBR 89 (2011) 1/2, pp. 41-45
Persistent link: https://www.econbiz.de/10008823012