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Harvard business review : HBR
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ECONIS (ZBW)
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1
Branding in the age of social media
Holt, Douglas B.
- In:
Harvard business review : HBR
94
(
2016
)
3
,
pp. 40-50
Persistent link: https://www.econbiz.de/10011453013
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2
The four truths of the storyteller : the stories that move and captivate people are those that are true to the teller, the audience, the moment, and the mission
Guber, Peter
- In:
Harvard business review : HBR
85
(
2007
)
12
,
pp. 52-59
Persistent link: https://www.econbiz.de/10003586211
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3
Can knockoffs knock out your business?
Nunes, Paul F.
;
Mulani, Narendra P.
- In:
Harvard business review : HBR
86
(
2008
)
10
,
pp. 41-45
Persistent link: https://www.econbiz.de/10003772252
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4
If brands are built over years, why are they managed over quarters
Lodish, Leonard M.
;
Mela, Carl F.
- In:
Harvard business review : HBR
85
(
2007
)
7/8
,
pp. 104-112
Persistent link: https://www.econbiz.de/10003535484
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5
Shaking things up at Coca-Cola
Kent, Muhtar
- In:
Harvard business review : HBR
89
(
2011
)
10
,
pp. 94-99
Persistent link: https://www.econbiz.de/10009349291
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6
Match group's CEO on innovating in a fast-changing industry
Ginsberg, Mandy
- In:
Harvard business review : HBR
97
(
2019
)
4
,
pp. 35-39
Persistent link: https://www.econbiz.de/10012039659
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7
Reputation warfare
Gaines-Ross, Leslie
- In:
Harvard business review : HBR
88
(
2010
)
12
,
pp. 70-76
Persistent link: https://www.econbiz.de/10008779305
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8
Best Buy's CEO on learning to love social media
Dunn, Brian J.
- In:
Harvard business review : HBR
88
(
2010
)
12
,
pp. 43-48
Persistent link: https://www.econbiz.de/10008779308
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9
What's your personal social media strategy?
Dutta, Soumitra
- In:
Harvard business review : HBR
88
(
2010
)
11
,
pp. 127-130
Persistent link: https://www.econbiz.de/10008809009
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10
Maclaren's CEO on learning from a recall
Rastegar, Farzad
- In:
Harvard business review : HBR
89
(
2011
)
1/2
,
pp. 41-45
Persistent link: https://www.econbiz.de/10008823012
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