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Marketing management
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Harvard business review : HBR
Journal of business research : JBR
423
Industrial marketing management : the international journal for industrial and high-tech firms
359
SpringerLink / Bücher
262
Journal of strategic marketing
204
Journal of the Academy of Marketing Science
159
The journal of business & industrial marketing
154
European journal of marketing : EJM
153
Journal of retailing and consumer services
152
Journal of marketing
147
Europäische Hochschulschriften / 5
136
Journal of marketing management : MM
130
The journal of personal selling & sales management : JPSSM
117
Journal of marketing communications
112
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
Marketing intelligence & planning
96
Gabler Edition Wissenschaft
90
Journal of retailing
90
Management science : journal of the Institute for Operations Research and the Management Sciences
87
Journal of marketing research : JMR
82
Springer eBook Collection
80
Journal of promotion management : JPM
64
The journal of brand management : an international journal
64
Journal of advertising research
61
Marketing letters : a journal of research in marketing
61
Psychology & marketing
61
Asia Pacific journal of marketing and logistics
60
Lehrbuch
60
Business horizons
58
Journal of personal selling & sales management : JPSSM
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
Springer eBook Collection / Business and Economics
57
The marketing review
54
Marketing : ZFP ; journal of research and management
53
The journal of product & brand management
50
European journal of operational research : EJOR
49
International journal of hospitality management
48
Journal of business economics : JBE
48
International marketing review
47
Journal of global marketing
46
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ECONIS (ZBW)
48
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1
The B2B elements of value : how to measure : and deliver : what business customers want
Almquist, Eric
;
Cleghorn, Jamie
;
Sherer, Lori
- In:
Harvard business review : HBR
96
(
2018
)
2
,
pp. 72-81
Persistent link: https://www.econbiz.de/10011879544
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2
Stitch Fix's CEO on selling personal style to the mass market
Lake, Katrina
- In:
Harvard business review : HBR
96
(
2018
)
3
,
pp. 35-40
Persistent link: https://www.econbiz.de/10011879641
Saved in:
3
Dismantling the sales machine
Adamson, Brent
;
Dixon, Matthew
;
Toman, Nicholas
- In:
Harvard business review : HBR
91
(
2013
)
11
,
pp. 102-109
Persistent link: https://www.econbiz.de/10010196107
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4
Putting sales at the center of strategy
Cespedes, Frank V.
- In:
Harvard business review : HBR
92
(
2014
)
10
,
pp. 23-25
Persistent link: https://www.econbiz.de/10010417547
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5
Making the consensus sale
Schmidt, Karl
;
Adamson, Brent
;
Bird, Anna
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 106-113
Persistent link: https://www.econbiz.de/10010504009
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6
Teaching sales
Fogel, Suzanne
;
Hoffmeister, David
;
Rocco, Richard
; …
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 94-99
Persistent link: https://www.econbiz.de/10009568151
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7
Customer-driven distribution systems
Stern, Louis W.
- In:
Harvard business review : HBR
65
(
1987
)
4
,
pp. 34-41
Persistent link: https://www.econbiz.de/10001025466
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8
How to shift from selling products to selling services : it takes different skills and a different focus
Chung, Doug J.
- In:
Harvard business review : HBR
99
(
2021
)
2
,
pp. 48-52
Persistent link: https://www.econbiz.de/10012548833
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9
Selling after the crisis : senior executives must understand how dramatically the process needs to change
Cespedes, Frank V.
- In:
Harvard business review : HBR
99
(
2021
)
2
,
pp. 52-57
Persistent link: https://www.econbiz.de/10012548834
Saved in:
10
Don't let platforms commoditize your business : how to make them work for your brand
Hagiu, Andrei
;
Wright, Julian
- In:
Harvard business review : HBR
99
(
2021
)
3
,
pp. 108-114
Persistent link: https://www.econbiz.de/10012627153
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