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Coyne, Kevin P.; Horn, John - In: Harvard business review : HBR 87 (2009) 4, pp. 90-97

Persistent link: https://www.econbiz.de/10003847341

Madsbjerg, Christian; Rasmussen, Mikkel Bolt - In: Harvard business review : HBR 92 (2014) 3, pp. 80-88

Persistent link: https://www.econbiz.de/10010339535

Sucher, Sandra; Preble, Matthew - In: Harvard business review : HBR 95 (2017) 4, pp. 139-143

Persistent link: https://www.econbiz.de/10011685976

Kotler, Philip - In: Harvard business review : HBR (1986) 3, pp. 32-39

Persistent link: https://www.econbiz.de/10003607094

Ofek, Elie; Wathieu, Luc - In: Harvard business review : HBR 88 (2010) 7/8, pp. 124-131

Persistent link: https://www.econbiz.de/10008658589

Almquist, Eric; Senior, John; Block, Nicholas - In: Harvard business review : HBR 94 (2016) 9, pp. 47-53

Persistent link: https://www.econbiz.de/10011550434

DeLong, Thomas J.; Vijayaraghavan, Vineeta - In: Harvard business review : HBR 90 (2012) 9, pp. 129-131

Persistent link: https://www.econbiz.de/10009614658

MacDonald, Emma K.; Wilson, Hugh; Konuş, Umut - In: Harvard business review : HBR 90 (2012) 9, pp. 102-108

Persistent link: https://www.econbiz.de/10009614663

Smith, Ryan - In: Harvard business review : HBR 99 (2021) 4, pp. 35-39

Persistent link: https://www.econbiz.de/10012627548

Carroll, Paul B.; Mui, Chunka - In: Harvard business review : HBR 86 (2008) 9, pp. 82-91

Persistent link: https://www.econbiz.de/10003759330