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Managing global accounts
Yip, George S.
;
Bink, Audrey J. M.
- In:
Harvard business review : HBR
85
(
2007
)
9
,
pp. 102-111
Persistent link: https://www.econbiz.de/10003535321
Saved in:
2
Managing Global Accounts - Global account management may not be right for everyone -- But when it fits, it increases both profits and customer satisfaction. Here's a guide for choo...
Yip, George S.
;
Bink, Audrey J.M.
- In:
Harvard business review : HBR
(
2007
),
pp. 102-111
Persistent link: https://www.econbiz.de/10007793876
Saved in:
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