Managing global accounts
by George S. Yip and Audrey J. M. Bink
| Year of publication: |
2007
|
|---|---|
| Authors: | Yip, George S. ; Bink, Audrey J. M. |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 85.2007, 9, p. 102-111
|
| Subject: | Firmenkundengeschäft | Corporate banking | Key-Account-Management | Key account management | Globalisierung | Globalization |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003535321