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Competitive strategy
39
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Brand management
29
Markenführung
29
USA
13
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13
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8
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Dev, Chekitan S.
6
Porter, Michael E.
3
Collis, David
2
Fournier, Susan
2
Hagiu, Andrei
2
Huchzermeier, Arnd
2
Nunes, Paul F.
2
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1
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1
Amano, Tomofumi
1
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1
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1
Bardhi, Fleura
1
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1
Bertini, Marco
1
Bharadwaj, Sundar
1
Birnbaum, Daniel
1
Breene, Tim
1
Bryce, David J.
1
Chick, Stephen E.
1
Choudary, Sangeet Paul
1
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1
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1
D'Aveni, Richard A.
1
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1
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Frampton, Jez
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1
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1
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Harvard business review : HBR
Journal of business research : JBR
655
The journal of brand management : an international journal
562
SpringerLink / Bücher
457
The journal of product & brand management
387
Journal of retailing and consumer services
311
Strategic Direction
157
Europäische Hochschulschriften / 5
146
Gabler Edition Wissenschaft
145
Industrial marketing management : the international journal for industrial and high-tech firms
135
European journal of marketing : EJM
133
Journal of Product & Brand Management
131
International journal of hospitality management
130
Journal of strategic marketing
119
Springer eBook Collection
117
Marketing intelligence & planning
116
Psychology & marketing
114
Asia Pacific journal of marketing and logistics
110
Journal of marketing communications
108
Journal of media business studies
107
Journal of marketing management : MM
105
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
103
Research
98
Springer eBook Collection / Business and Economics
92
The IUP journal of brand management : IJBRM
92
The journal of media economics
92
Innovatives Markenmanagement
86
Journal of the Academy of Marketing Science
86
Journal of marketing
85
Journal of promotion management : innovations in planning and applied research
80
European Journal of Marketing
78
Management science : journal of the Institute for Operations Research and the Management Sciences
77
International journal of internet marketing and advertising : IJIMA
76
JMM : the international journal on media management
75
Marketing letters : a journal of research in marketing
74
Harvard-Business-Manager : das Wissen der Besten
73
Tourism management : research, policies, practice
72
Business horizons
71
Journal of fashion marketing and management
71
Journal of promotion management : JPM
71
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ECONIS (ZBW)
70
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1
Technology, tradition, and the mouse
Ignatius, Adi
;
Iger, Robert A.
- In:
Harvard business review : HBR
89
(
2011
)
7/8
,
pp. 112-117
Persistent link: https://www.econbiz.de/10009273074
Saved in:
2
Presidential obsession : the complex and crucial relationship between our leaders, the media, and us
Kehoe, Jeff
- In:
Harvard business review : HBR
98
(
2020
)
5
,
pp. 146-147
Persistent link: https://www.econbiz.de/10012289055
Saved in:
3
Winning the race for talent in emerging markets
Ready, Douglas A.
;
Hill, Linda A.
;
Conger, Jay A.
- In:
Harvard business review : HBR
86
(
2008
)
11
,
pp. 62-70
Persistent link: https://www.econbiz.de/10003780323
Saved in:
4
Tomorrow's global giants? : not the usual suspects
Ghemawat, Pankaj
;
Hout, Thomas M.
- In:
Harvard business review : HBR
86
(
2008
)
11
,
pp. 80-88
Persistent link: https://www.econbiz.de/10003780332
Saved in:
5
The incumbent's advantage
MacMillan, Ian C.
;
Selden, Larry
- In:
Harvard business review : HBR
86
(
2008
)
10
,
pp. 111-121
Persistent link: https://www.econbiz.de/10003772277
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6
Value-for-money strategies for recessionary times
Williamson, Peter J.
;
Zeng, Ming
- In:
Harvard business review : HBR
87
(
2009
)
3
,
pp. 66-74
Persistent link: https://www.econbiz.de/10003847308
Saved in:
7
What's your Google strategy?
Hagiu, Andrei
;
Yoffie, David B.
- In:
Harvard business review : HBR
87
(
2009
)
4
,
pp. 74-81
Persistent link: https://www.econbiz.de/10003847336
Saved in:
8
Predicting your competitor's reaction
Coyne, Kevin P.
;
Horn, John
- In:
Harvard business review : HBR
87
(
2009
)
4
,
pp. 90-97
Persistent link: https://www.econbiz.de/10003847341
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9
The sustainability imperative
Lubin, David A.
;
Etsy, Daniel C.
- In:
Harvard business review : HBR
88
(
2010
)
5
,
pp. 42-50
Persistent link: https://www.econbiz.de/10003976216
Saved in:
10
Reinvent your business before it's too late : watch out for those S curves
Nunes, Paul
;
Breene, Tim
- In:
Harvard business review : HBR
89
(
2011
)
1/2
,
pp. 80-87
Persistent link: https://www.econbiz.de/10008823007
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