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Competitive strategy
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2
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Harvard business review : HBR
Journal of business research : JBR
503
Journal of marketing research : JMR
427
SpringerLink / Bücher
394
Industrial marketing management : the international journal for industrial and high-tech firms
309
Europäische Hochschulschriften / 5
289
Journal of marketing
274
Gabler Edition Wissenschaft
208
Journal of strategic marketing
202
Journal of the Academy of Marketing Science
183
Journal of marketing management : MM
168
Jahrbuch der Absatz- und Verbrauchsforschung
167
European Journal of Marketing
163
European journal of marketing : EJM
158
Food policy : economics planning and politics of food and agriculture
157
Overseas business reports : OBR
155
Management science : journal of the Institute for Operations Research and the Management Sciences
147
Marketing Intelligence & Planning
147
The journal of business & industrial marketing
134
Journal of retailing and consumer services
130
Springer eBook Collection
122
Economic development : journal of the Institute of Economics, Skopje
114
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
114
Journal of advertising research
114
Journal of marketing communications
111
American journal of agricultural economics
108
International journal of market research : JMRS ; the journal of the Market Research Society
107
Marketing : ZFP ; journal of research and management
103
Springer eBook Collection / Business and Economics
103
Marketing intelligence & planning
99
Journal of retailing
94
Journal of business economics : JBE
91
Qualitative market research : an international journal
91
Business horizons
90
Harvard-Business-Manager : das Wissen der Besten
85
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
84
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
84
Marketing letters : a journal of research in marketing
83
Strategic Direction
83
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
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ECONIS (ZBW)
112
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1
SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
Saved in:
2
T-Mobile's CEO on winning market share by trash-talking rivals
Legere, John
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 37-42
Persistent link: https://www.econbiz.de/10011632641
Saved in:
3
How Indra Nooyi turned design thinking into strategy : an interview with PepsiCo’s CEO
Nooyi, Indra
;
Ignatius, Adi
- In:
Harvard business review : HBR
93
(
2015
)
9
,
pp. 80-85
Persistent link: https://www.econbiz.de/10011340318
Saved in:
4
First, let's fire all the managers
Hamel, Gary
- In:
Harvard business review : HBR
89
(
2011
)
12
,
pp. 48-60
Persistent link: https://www.econbiz.de/10009407960
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5
From niche to mainstream : can a Japanese rice cracker company move from the Asian section to the snack food aisle?
Ofek, Elie
- In:
Harvard business review : HBR
96
(
2018
)
4
,
pp. 139-143
Persistent link: https://www.econbiz.de/10011971613
Saved in:
6
Winning the race for talent in emerging markets
Ready, Douglas A.
;
Hill, Linda A.
;
Conger, Jay A.
- In:
Harvard business review : HBR
86
(
2008
)
11
,
pp. 62-70
Persistent link: https://www.econbiz.de/10003780323
Saved in:
7
Tomorrow's global giants? : not the usual suspects
Ghemawat, Pankaj
;
Hout, Thomas M.
- In:
Harvard business review : HBR
86
(
2008
)
11
,
pp. 80-88
Persistent link: https://www.econbiz.de/10003780332
Saved in:
8
The incumbent's advantage
MacMillan, Ian C.
;
Selden, Larry
- In:
Harvard business review : HBR
86
(
2008
)
10
,
pp. 111-121
Persistent link: https://www.econbiz.de/10003772277
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9
Value-for-money strategies for recessionary times
Williamson, Peter J.
;
Zeng, Ming
- In:
Harvard business review : HBR
87
(
2009
)
3
,
pp. 66-74
Persistent link: https://www.econbiz.de/10003847308
Saved in:
10
What's your Google strategy?
Hagiu, Andrei
;
Yoffie, David B.
- In:
Harvard business review : HBR
87
(
2009
)
4
,
pp. 74-81
Persistent link: https://www.econbiz.de/10003847336
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