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Competitive strategy
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Marketing management
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Porter, Michael E.
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Gupta, Sunil
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Hagiu, Andrei
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Mela, Carl F.
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1
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Birnbaum, Daniel
1
Breene, Tim
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Brinker, Scott
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Bryce, David J.
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Carlotti, Steve
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Harvard business review : HBR
Journal of business research : JBR
365
SpringerLink / Bücher
296
Industrial marketing management : the international journal for industrial and high-tech firms
269
Europäische Hochschulschriften / 5
244
Journal of strategic marketing
195
Gabler Edition Wissenschaft
170
European journal of marketing : EJM
131
Journal of marketing management : MM
123
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
112
Journal of marketing communications
105
European Journal of Marketing
103
Management science : journal of the Institute for Operations Research and the Management Sciences
101
Journal of marketing
100
Marketing Intelligence & Planning
93
Marketing intelligence & planning
91
Springer eBook Collection
90
Journal of retailing and consumer services
85
Harvard-Business-Manager : das Wissen der Besten
74
Springer eBook Collection / Business and Economics
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
Strategic Direction
71
Business horizons
62
The journal of brand management : an international journal
62
Lehrbuch
61
Strategic management journal
60
Competitiveness Review: An International Business Journal
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Management Decision
56
Neue betriebswirtschaftliche Forschung : Nbf
54
International marketing review
49
Marketing Science
49
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
49
International journal of hospitality management
48
The marketing review
48
Asia Pacific journal of marketing and logistics
47
Journal of business economics : JBE
46
Journal of advertising research
45
Management decision : MD
45
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ECONIS (ZBW)
71
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1
SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
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2
T-Mobile's CEO on winning market share by trash-talking rivals
Legere, John
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 37-42
Persistent link: https://www.econbiz.de/10011632641
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3
Winning the race for talent in emerging markets
Ready, Douglas A.
;
Hill, Linda A.
;
Conger, Jay A.
- In:
Harvard business review : HBR
86
(
2008
)
11
,
pp. 62-70
Persistent link: https://www.econbiz.de/10003780323
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4
Tomorrow's global giants? : not the usual suspects
Ghemawat, Pankaj
;
Hout, Thomas M.
- In:
Harvard business review : HBR
86
(
2008
)
11
,
pp. 80-88
Persistent link: https://www.econbiz.de/10003780332
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5
The incumbent's advantage
MacMillan, Ian C.
;
Selden, Larry
- In:
Harvard business review : HBR
86
(
2008
)
10
,
pp. 111-121
Persistent link: https://www.econbiz.de/10003772277
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6
Value-for-money strategies for recessionary times
Williamson, Peter J.
;
Zeng, Ming
- In:
Harvard business review : HBR
87
(
2009
)
3
,
pp. 66-74
Persistent link: https://www.econbiz.de/10003847308
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7
What's your Google strategy?
Hagiu, Andrei
;
Yoffie, David B.
- In:
Harvard business review : HBR
87
(
2009
)
4
,
pp. 74-81
Persistent link: https://www.econbiz.de/10003847336
Saved in:
8
Predicting your competitor's reaction
Coyne, Kevin P.
;
Horn, John
- In:
Harvard business review : HBR
87
(
2009
)
4
,
pp. 90-97
Persistent link: https://www.econbiz.de/10003847341
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9
The sustainability imperative
Lubin, David A.
;
Etsy, Daniel C.
- In:
Harvard business review : HBR
88
(
2010
)
5
,
pp. 42-50
Persistent link: https://www.econbiz.de/10003976216
Saved in:
10
Reinvent your business before it's too late : watch out for those S curves
Nunes, Paul
;
Breene, Tim
- In:
Harvard business review : HBR
89
(
2011
)
1/2
,
pp. 80-87
Persistent link: https://www.econbiz.de/10008823007
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