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The customer-centered innovation map
Bettencourt, Lance A.; Ulwick, Anthony W. - In: Harvard business review : HBR 86 (2008) 5, pp. 109-114
Persistent link: https://www.econbiz.de/10003692135
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Innovating on the cheap
Bettencourt, Lance A.; Bettencourt, Scott L. - In: Harvard business review : HBR 89 (2011) 6, pp. 89-94
Persistent link: https://www.econbiz.de/10009233228
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TOOL KIT - The Customer-Centered Innovation Map - When companies understand that customers "hire" products, services, software, and ideas to get jobs done, they can dissect those j...
Bettencourt, Lance A.; Ulwick, Anthony W. - In: Harvard business review : HBR (2008), pp. 109-116
Persistent link: https://www.econbiz.de/10008058983