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Getting brand communities right
Fournier, Susan; Lee, Lara - In: Harvard business review : HBR 87 (2009) 4, pp. 105-111
Persistent link: https://www.econbiz.de/10003847347
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Unlock the mysteries of your customer relationships
Avery, Jill; Fournier, Susan; Wittenbraker, John - In: Harvard business review : HBR 92 (2014) 7/8, pp. 72-81
Persistent link: https://www.econbiz.de/10010382008
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Learning to play in the new "share economy"
Fournier, Susan; Eckhardt, Giana M.; Bardhi, Fleura - In: Harvard business review : HBR 91 (2013) 7/8, pp. 125-129
Persistent link: https://www.econbiz.de/10009777915
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PREVENTING THE PREMATURE DEATH OF RELATIONSHIP MARKETING - A mounting wave of consumer discontent has yet to reach the bottom line. But sooner or later, corporate performance will...
Fournier, Susan; Dobscha, Susan; Mick, David Glen - In: Harvard business review : HBR 76 (1998) 1, pp. 42-53
Persistent link: https://www.econbiz.de/10005979508
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BEST PRACTICE - Getting Brand Communities Right
Fournier, Susan; Lee, Lara - In: Harvard business review : HBR (2009), pp. 105-111
Persistent link: https://www.econbiz.de/10008234745