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Managing global accounts
Yip, George S.; Bink, Audrey J. M. - In: Harvard business review : HBR 85 (2007) 9, pp. 102-111
Persistent link: https://www.econbiz.de/10003535321
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Managing Global Accounts - Global account management may not be right for everyone -- But when it fits, it increases both profits and customer satisfaction. Here's a guide for choo...
Yip, George S.; Bink, Audrey J.M. - In: Harvard business review : HBR (2007), pp. 102-111
Persistent link: https://www.econbiz.de/10007793876