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Harvard business review : HBR
Industrial marketing management : the international journal for industrial and high-tech firms
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The silver market phenomenon : business opportunities in an era of demographic change
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Discussion paper / Centre for Economic Policy Research
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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1
Making better investments at the base of the pyramid
London, Ted
- In:
Harvard business review : HBR
87
(
2009
)
5
,
pp. 106-113
Persistent link: https://www.econbiz.de/10003847462
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2
Is the bottom of the pyramid really for you?
Karamchandani, Ashish
;
Kubzansky, Mike
;
Lalwani, Nishant
- In:
Harvard business review : HBR
89
(
2011
)
3
,
pp. 107-111
Persistent link: https://www.econbiz.de/10008904854
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3
New business models in emerging markets
Eyring, Matthew J.
;
Johnson, Mark W.
;
Nair, Hari
- In:
Harvard business review : HBR
89
(
2011
)
1/2
,
pp. 88-95
Persistent link: https://www.econbiz.de/10008823006
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4
The battle for China's good-enough market
Gadiesh, Orit
;
Leung, Philip
;
Vestring, Till
- In:
Harvard business review : HBR
85
(
2007
)
9
,
pp. 80-89
Persistent link: https://www.econbiz.de/10003535314
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5
Reality check at the bottom of the pyramid
Simanis, Erik
- In:
Harvard business review : HBR
90
(
2012
)
6
,
pp. 120-125
Persistent link: https://www.econbiz.de/10009554391
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6
The new science of customer emotions
Magids, Scott
;
Zorfas, Alan
;
Leemon, Daniel
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 66-76
Persistent link: https://www.econbiz.de/10011399707
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7
Don’t let big data bury your brand
Horst, Peter
;
Duboff, Robert
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 78-86
Persistent link: https://www.econbiz.de/10011399712
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8
Unlock the mysteries of your customer relationships
Avery, Jill
;
Fournier, Susan
;
Wittenbraker, John
- In:
Harvard business review : HBR
92
(
2014
)
7/8
,
pp. 72-81
Persistent link: https://www.econbiz.de/10010382008
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9
Make your best customers even better
Yoon, Eddie
;
Carlotti, Steve
;
Moore, Dennis
- In:
Harvard business review : HBR
92
(
2014
)
3
,
pp. 23-25
Persistent link: https://www.econbiz.de/10010339569
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10
Branding in the age of social media
Holt, Douglas B.
- In:
Harvard business review : HBR
94
(
2016
)
3
,
pp. 40-50
Persistent link: https://www.econbiz.de/10011453013
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