Reality check at the bottom of the pyramid
Year of publication: |
2012
|
---|---|
Authors: | Simanis, Erik |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 90.2012, 6, p. 120-125
|
Subject: | Multinationales Unternehmen | Transnational corporation | Marketingmanagement | Marketing management | Niedrigeinkommen | Low income | Zielgruppe | Target group | Entwicklungsländer | Developing countries |
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