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Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Keller, Kevin Lane
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 56
Persistent link: https://www.econbiz.de/10003623088
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2
Three Questions You Need to Ask About Your Brand - A brand has to do more than just stand out. It has to fit in, too. A product's similarities to the competition are more important...
Keller, Kevin Lane
;
Sternthal, Brian
;
Tybout, Alice
- In:
Harvard business review : HBR
(
2002
),
pp. 80-87
Persistent link: https://www.econbiz.de/10005940351
Saved in:
3
MANAGER'S TOOL KIT - The Brand Report Card - Most managers can identify only a few areas in which their brands excel or may need help. Here's a systematic way to assess your brand...
Keller, Kevin Lane
- In:
Harvard business review : HBR
78
(
2000
)
1
,
pp. 147-158
Persistent link: https://www.econbiz.de/10005962032
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