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When you shouldn't listen to your critics
Simester, Duncan
- In:
Harvard business review : HBR
89
(
2011
)
6
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pp. 42
Persistent link: https://www.econbiz.de/10009161999
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A step-by-step guide to smart business experiments
Anderson, Eric T.
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Simester, Duncan
- In:
Harvard business review : HBR
89
(
2011
)
3
,
pp. 98-105
Persistent link: https://www.econbiz.de/10008904855
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Mind Your Pricing Cues - How do consumers know when they're getting a bargain? Remarkably, they look for signals from the retailers themselves. Retailers mismanage those signals at...
Anderson, Eric
;
Simester, Duncan
- In:
Harvard business review : HBR
(
2003
),
pp. 96-108
Persistent link: https://www.econbiz.de/10005932911
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A Step-by-Step Guide to Smart Business Experiments - Companies that embrace a test-and-learn approach are more apt to find the golden tickets that drive growth.
Anderson, Eric T
;
Simester, Duncan
- In:
Harvard business review : HBR
(
2011
),
pp. 98-107
Persistent link: https://www.econbiz.de/10008848612
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5
A Step-by-Step Guide to Smart Business Experiments - Companies that embrace a test-and-learn approach are more apt to find the golden tickets that drive growth
Anderson, Eric T
;
Simester, Duncan
- In:
Harvard business review : HBR
(
2011
),
pp. 98-107
Persistent link: https://www.econbiz.de/10009288149
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The house of quality
Hauser, John R.
- In:
Harvard business review : HBR
66
(
1988
)
3
,
pp. 63-73
Persistent link: https://www.econbiz.de/10001046658
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