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Harvard business review : HBR
Journal of business research : JBR
1,904
SpringerLink / Bücher
1,433
Strategic Direction
800
The journal of brand management : an international journal
648
Industrial marketing management : the international journal for industrial and high-tech firms
621
Leadership & Organization Development Journal
600
Springer eBook Collection
557
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542
International Journal of Retail & Distribution Management
518
Journal of retailing and consumer services
515
Journal of business ethics : JOBE
456
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421
European Journal of Marketing
408
Working paper / National Bureau of Economic Research, Inc.
392
NBER working paper series
385
Technological forecasting & social change : an international journal
367
International journal of hospitality management
366
Journal of strategic marketing
334
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International journal of production economics
296
European journal of marketing : EJM
289
International business review : the official journal of the European International Business Academy
284
Journal of Product & Brand Management
281
Management decision : MD
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Harvard-Business-Manager : das Wissen der Besten
275
Human Resource Management International Digest
271
Long range planning : LRP ; international journal of strategic management
269
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
266
Management Decision
262
Journal of the Academy of Marketing Science
257
Gabler Edition Wissenschaft
252
Business horizons
248
Journal of Consumer Marketing
248
Business strategy and the environment
247
Journal of marketing management : MM
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Journal of Management Development
242
Discussion paper series / IZA
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The journal of business & industrial marketing
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ECONIS (ZBW)
287
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287
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1
A better way to map brand strategy
Dawar, Niraj
;
Bagga, Charan K.
- In:
Harvard business review : HBR
93
(
2015
)
6
,
pp. 90-97
Persistent link: https://www.econbiz.de/10011296653
Saved in:
2
Can knockoffs knock out your business?
Nunes, Paul F.
;
Mulani, Narendra P.
- In:
Harvard business review : HBR
86
(
2008
)
10
,
pp. 41-45
Persistent link: https://www.econbiz.de/10003772252
Saved in:
3
If brands are built over years, why are they managed over quarters
Lodish, Leonard M.
;
Mela, Carl F.
- In:
Harvard business review : HBR
85
(
2007
)
7/8
,
pp. 104-112
Persistent link: https://www.econbiz.de/10003535484
Saved in:
4
Shaking things up at Coca-Cola
Kent, Muhtar
- In:
Harvard business review : HBR
89
(
2011
)
10
,
pp. 94-99
Persistent link: https://www.econbiz.de/10009349291
Saved in:
5
Match group's CEO on innovating in a fast-changing industry
Ginsberg, Mandy
- In:
Harvard business review : HBR
97
(
2019
)
4
,
pp. 35-39
Persistent link: https://www.econbiz.de/10012039659
Saved in:
6
The acceleration trap
Bruch, Heike
;
Menges, Jochen
- In:
Harvard business review : HBR
88
(
2010
)
4
,
pp. 80-86
Persistent link: https://www.econbiz.de/10003947426
Saved in:
7
Strategic
leadership
: the essential skills
Schoemaker, Paul J.
;
Krupp, Steve
;
Howland, Samantha
- In:
Harvard business review : HBR
91
(
2013
)
1/2
,
pp. 131-134
Persistent link: https://www.econbiz.de/10009685701
Saved in:
8
The agile c-suite : a new approach to
leadership
for the team at the top
Rigby, Darrell
;
Elk, Sarah
;
Berez, Steve
- In:
Harvard business review : HBR
98
(
2020
)
3
,
pp. 64-73
Persistent link: https://www.econbiz.de/10012288920
Saved in:
9
Leading, not managing, in crisis
McGinn, Daniel
- In:
Harvard business review : HBR
95
(
2017
)
6
,
pp. 164-165
Persistent link: https://www.econbiz.de/10011776756
Saved in:
10
7 ways to fall big : lessons from the most inexcusable business failures of the past 25 years
Carroll, Paul B.
;
Mui, Chunka
- In:
Harvard business review : HBR
86
(
2008
)
9
,
pp. 82-91
Persistent link: https://www.econbiz.de/10003759330
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