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Understanding health care service quality in developing Latin America
Otalora, Mauricio Losada; Rosenbaum, Mark S.; Orejula, … - In: Health marketing quarterly 35 (2018) 3, pp. 167-185
Persistent link: https://www.econbiz.de/10011979353
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"The problem is people don’t know how to talk to you" : how medicaid recipients understand and use health plan report cards and instruction sheets
Goodman, J. Robyn; Duke, Lisa L.; Theis, Ryan P.; … - In: Health marketing quarterly 35 (2018) 3, pp. 227-244
Persistent link: https://www.econbiz.de/10011979384
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Regulatory fit effects on children's responses to healthy eating promotion : an experiment testing message and celebrity fit
Cheng, Benjamin Ka Lun - In: Health marketing quarterly 32 (2015) 1, pp. 48-64
Persistent link: https://www.econbiz.de/10011289339
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The positive effects of explaining the underlying mechanisms (how it works) when promoting healthy behaviors
Pettinico, George; Debevec, Kathleen - In: Health marketing quarterly 37 (2020) 1, pp. 58-72
Persistent link: https://www.econbiz.de/10012200170
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Development of a health communication campaign to promote the Texas prescription monitoring program
Mackert, Michael; Pounders, Kathrynn; Brown, Laura E.; … - In: Health marketing quarterly 37 (2020) 3, pp. 222-231
Persistent link: https://www.econbiz.de/10012313097
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Mass behaviour change amid COVID-19 : how public health information and social norms explain the transformation
Carlini, Joan; Fry, Marie-Louise; Grace, Debra; Fox, Melissa - In: Health marketing quarterly 40 (2023) 4, pp. 352-374
Persistent link: https://www.econbiz.de/10014422171
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Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy : a mixed methods study
Crowley, Kenyon; Dugas, Michelle; Gao, Guodong; Burn, Lara - In: Health marketing quarterly 39 (2022) 2, pp. 159-172
Persistent link: https://www.econbiz.de/10013357086
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Patient proactivity : behaviors, attitudes, and its relationship with satisfaction with the American health care delivery system
Fullerton, Sam; McCullough, Tammy - In: Health marketing quarterly 31 (2014) 1, pp. 78-96
Persistent link: https://www.econbiz.de/10010362775
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The stakeholder approach : a new perspective on developing and marketing clinical trials
Droms, Courtney M.; Ferguson, Michael; Giuliano, Karen - In: Health marketing quarterly 31 (2014) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10010362784
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Jaypatient-induced service sabotage behavior : the issue of self-esteem of hospital nurses
Ling, I-Ling; Marshall, Roger; Xu, Yingzi; Lin, Wan-Ying - In: Health marketing quarterly 31 (2014) 3, pp. 213-230
Persistent link: https://www.econbiz.de/10010489681