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Arzneimittel
52
Pharmaceuticals
52
Direct marketing
31
Direktmarketing
31
Advertising
28
Werbung
28
Advertising effects
25
Werbewirkung
25
Consumer behaviour
20
Konsumentenverhalten
20
Pharmaceutical industry
17
Pharmaindustrie
17
USA
12
United States
12
Impfung
7
Internet marketing
7
Online-Marketing
7
Vaccination
7
Physicians
6
prescription drugs
6
Ärzte
6
Coronavirus
5
Gesundheitsversorgung
5
Health care
5
Patienten
5
Patients
5
Gesundheitspolitik
4
Gesundheitsrisiko
4
Health policy
4
Health risk
4
direct-to-consumer advertising
4
DTC advertising
3
Gesundheit
3
Gesundheitsvorsorge
3
Gesundheitswesen
3
Health
3
Health care system
3
Impact assessment
3
Infectious disease
3
Infektionskrankheit
3
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English
52
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Aikin, Kathryn J.
4
Fogel, Joshua
3
Park, Jin Seong
3
Sullivan, Helen W.
3
Betts, Kevin R.
2
Bhutada, Nilesh S.
2
Khanfar, Nile M.
2
Mackert, Michael
2
O'Donoghue, Amie C.
2
Stevens, Robert E.
2
Adams, Grace
1
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Akbar, M. Bilal
1
Akel, Sarah
1
Alameddine, Sarah
1
Allan, Mamoon
1
Alperstein, Neil M.
1
Amoncar, Nihar
1
Austin, Shamly
1
Baker, Jillian L.
1
Ball, Jennifer Gerard
1
Banerjee, Saikat
1
Banerji, Diptiman
1
Berktold, Jennifer
1
Bernhardt, Jay M.
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Bhardwaj, Alok
1
Bleibel, Fatin
1
Blose, Julia E.
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Bradford, W. David
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Brawner, Bridgette M.
1
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1
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1
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1
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1
Cashman, Rebecca
1
Chhabra, Sakhhi
1
Chhikara, Ritu
1
Cook, Christopher L.
1
Crawley, Lavera M.
1
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Health marketing quarterly
NBER working paper series
424
Working paper / National Bureau of Economic Research, Inc.
361
NBER Working Paper
346
Journal of health economics
139
Energy economics
135
Health economics
122
The European journal of health economics : HEPAC ; health economics in prevention and care
119
Rapport de projet
98
Applied economics
96
Discussion paper series / IZA
87
International journal of pharmaceutical and healthcare marketing : IJPHM
79
CESifo working papers
72
Health affairs : at the intersection of health, health care, and policy
64
L' Actualité économique : revue trimest.
63
Economics letters
55
Research paper
52
Discussion paper / Centre for Economic Policy Research
51
Discussion papers / CEPR
46
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
46
Applied economics letters
45
Working paper
44
Research Paper
43
American journal of agricultural economics
42
IZA Discussion Paper
42
IMF Working Papers
38
The American economic review
38
Health economics review
36
Discussion paper
34
Management science : journal of the Institute for Operations Research and the Management Sciences
34
The energy journal
33
International journal of the economics of business
32
Journal of economic behavior & organization : JEBO
31
CESifo Working Paper
30
Canadian public policy : a journal for the discussion of social and economic policy in Canada
30
American economic journal : a journal of the American Economic Association
29
CESifo Working Paper Series
29
International journal of industrial organization
29
Research policy : policy, management and economic studies of science, technology and innovation
29
Journal of pharmaceutical finance, economics & policy
28
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ECONIS (ZBW)
52
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1
An empirical analysis of consumers’ attitudes toward pharmacies’ advertising
Moser, H. R.
;
Freeman, Gordon L.
;
Loudon, David L.
; …
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 100-119
Persistent link: https://www.econbiz.de/10011979328
Saved in:
2
Disease awareness advertising (DAA) in emerging economy : a comparison between views of consumers and pharmaceutical professionals
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 134-150
Persistent link: https://www.econbiz.de/10011979338
Saved in:
3
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
4
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
Saved in:
5
Patients' preferences for family medicine physicians' video biographies
Perrault, Evan K.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 342-352
Persistent link: https://www.econbiz.de/10011628493
Saved in:
6
The effects of direct-to-consumer advertising on medication use among Medicaid children with asthma
McRoy, Luceta
;
Weech-Maldonado, Robert
;
Bradford, W. David
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 195-205
Persistent link: https://www.econbiz.de/10011584742
Saved in:
7
Acupuncture use in the United States : who, where, why, and at what price?
Austin, Shamly
;
Ramamonjiarivelo, Zo
;
Qu, Haiyan
; …
- In:
Health marketing quarterly
32
(
2015
)
2
,
pp. 113-128
Persistent link: https://www.econbiz.de/10011304097
Saved in:
8
Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
Saved in:
9
The role of imagination in consumers' processing of visual metaphors in prescription drug advertising
Foreman, Jeffrey R.
;
Hsieh, Meng-Hua
;
Grover, Aditi
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 169-185
Persistent link: https://www.econbiz.de/10012200137
Saved in:
10
Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor's prescription
Fogel, Joshua
;
Zhuk, Anna
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 220-235
Persistent link: https://www.econbiz.de/10012200141
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