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Targeting gender : a content analysis of alcohol advertising in magazines
Jung, A-Reum; Hovland, Roxanne W. - In: Health marketing quarterly 33 (2016) 3, pp. 221-238
Persistent link: https://www.econbiz.de/10011584748
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The message development tool : a case for effective operationalization of messaging in social marketing practice
Mattson, Marifran; Basu, Ambar - In: Health marketing quarterly 27 (2010/11) 3, pp. 275-290
Persistent link: https://www.econbiz.de/10008669635
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Account planning : applying an advertising discipline to health communication and social marketing
Mackert, Michael - In: Health marketing quarterly 29 (2012) 3, pp. 270-282
Persistent link: https://www.econbiz.de/10009657660
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Advancing health marketing research and policy recommendations by incorporating source perspectives
Mackert, Michael; Guadagno, Marie; Champlin, Sara - In: Health marketing quarterly 32 (2015) 3, pp. 250-262
Persistent link: https://www.econbiz.de/10011383953
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Getting the focus right : New Zealand baby boomers and advertisements for glasses
FitzPatrick, Mary; King, Chloe; Davey, Janet - In: Health marketing quarterly 30 (2013) 3, pp. 281-297
Persistent link: https://www.econbiz.de/10010196469
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Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua; Teichman, Chaim - In: Health marketing quarterly 31 (2014) 2, pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
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Is advertising by dental professionals having a negative impact on consumers? : the perspectives of Indian consumers
Dable, Rajani A.; Musani, Smita I.; Wasnik, Pradnya B.; … - In: Health marketing quarterly 31 (2014) 2, pp. 136-149
Persistent link: https://www.econbiz.de/10010398951
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Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.; Sullivan, Helen W.; Berktold, Jennifer; … - In: Health marketing quarterly 38 (2021) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
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An empirical analysis of consumers’ attitudes toward pharmacies’ advertising
Moser, H. R.; Freeman, Gordon L.; Loudon, David L.; … - In: Health marketing quarterly 35 (2018) 2, pp. 100-119
Persistent link: https://www.econbiz.de/10011979328
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Disease awareness advertising (DAA) in emerging economy : a comparison between views of consumers and pharmaceutical professionals
Banerjee, Saikat; Dash, Sampada Kumar - In: Health marketing quarterly 35 (2018) 2, pp. 134-150
Persistent link: https://www.econbiz.de/10011979338