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Literally experts : expertise and the processing of analogical metaphors in pharmaceutical advertising
Delbaere, Marjorie; Smith, Malcolm C. - In: Health marketing quarterly 31 (2014) 2, pp. 115-135
Persistent link: https://www.econbiz.de/10010398957
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Direct-to-consumer antidepressant ads and young adults' beliefs about depression
An, Soontae; Jin, Hyun Seung; Brown, Jane D. - In: Health marketing quarterly 26 (2009/10) 4, pp. 259-278
Persistent link: https://www.econbiz.de/10003933197
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Direct-to-consumer advertising in black and white : racial differences in placement patterns of print advertisements for health products and messages
Crawley, Lavera M.; Hisaw, Lisa; Illes, Judy - In: Health marketing quarterly 26 (2009/10) 4, pp. 279-292
Persistent link: https://www.econbiz.de/10003933230
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Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun - In: Health marketing quarterly 35 (2018) 3, pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
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Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.; Sullivan, Helen W.; O'Donoghue, Amie C. - In: Health marketing quarterly 33 (2016) 4, pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
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The effects of direct-to-consumer advertising on medication use among Medicaid children with asthma
McRoy, Luceta; Weech-Maldonado, Robert; Bradford, W. David - In: Health marketing quarterly 33 (2016) 3, pp. 195-205
Persistent link: https://www.econbiz.de/10011584742
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Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.; Sullivan, Helen W.; Rupert, Douglas J. - In: Health marketing quarterly 36 (2019) 2, pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
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The role of imagination in consumers' processing of visual metaphors in prescription drug advertising
Foreman, Jeffrey R.; Hsieh, Meng-Hua; Grover, Aditi - In: Health marketing quarterly 36 (2019) 3, pp. 169-185
Persistent link: https://www.econbiz.de/10012200137
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Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor's prescription
Fogel, Joshua; Zhuk, Anna - In: Health marketing quarterly 36 (2019) 3, pp. 220-235
Persistent link: https://www.econbiz.de/10012200141
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Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David - In: Health marketing quarterly 36 (2019) 4, pp. 337-353
Persistent link: https://www.econbiz.de/10012200161