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Telemedicine acceptance during the COVID-19 pandemic : user satisfaction and strategic healthcare marketing considerations
Sabbir, Md. Mahiuddin; Khan Md. Raziuddin Taufique; … - In: Health marketing quarterly 38 (2021) 2/3, pp. 168-187
Persistent link: https://www.econbiz.de/10012695245
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Adoption of E-health platforms by medical practitioners : mediating effect of attitude on E-health platforms usage
Singh, Ankit; Ravi, Priya - In: Health marketing quarterly 39 (2022) 1, pp. 61-73
Persistent link: https://www.econbiz.de/10013356985
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Healthcare market segmentation and data mining : a systematic review
Swenson, Eric R.; Bastian, Nathaniel D.; Nembhard, … - In: Health marketing quarterly 35 (2018) 3, pp. 186-208
Persistent link: https://www.econbiz.de/10011979382
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Consumer acceptance of an SMS-assisted smoking cessation intervention : a multicountry study
Andrews, Lynda; Cacho-Elizondo, Silvia; Drennan, Judy; … - In: Health marketing quarterly 30 (2013) 1, pp. 47-62
Persistent link: https://www.econbiz.de/10009745224
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Patient-oriented interactive e-health tools on US hospital Web sites
Huang, Edgar; Chang, Chiu-chi Angela - In: Health marketing quarterly 29 (2012) 4, pp. 329-345
Persistent link: https://www.econbiz.de/10009714046
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Consumer preferences for health insurance, in the wake of COVID-19 : ranked features and customer segments
Dutta, Arpita; Singh, Ankit - In: Health marketing quarterly 38 (2021) 2/3, pp. 188-204
Persistent link: https://www.econbiz.de/10012695254
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Health information seeking on the Internet : the role of involvement in searching for and assessing online health information
Park, Sun-Young; Go, Eun - In: Health marketing quarterly 33 (2016) 4, pp. 327-341
Persistent link: https://www.econbiz.de/10011628491
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Telemedicine and direct to consumer advertising attitudes and the future of telehealth : women report telemedicine as a comfortable option for accessing birth control
Johnson, Erika Katherine - In: Health marketing quarterly 40 (2023) 3, pp. 309-325
Persistent link: https://www.econbiz.de/10014333918
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How health managers can use data mining for predicting individuals' risks of contracting nosocomial pneumonia
Duclos-Gosselin, Louis; Rigaux-Bricmont, Benny; Darmon, … - In: Health marketing quarterly 32 (2015) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10011289349
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Banning tobacco sales at the retail pharmacy : natural evolution of drug store as responsible health provider or effective marketing strategy?
Lopez-Trigo, Paula; Khanfar, Nile M.; Alameddine, Sarah; … - In: Health marketing quarterly 32 (2015) 4, pp. 382-393
Persistent link: https://www.econbiz.de/10011428643