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Telemedicine acceptance during the COVID-19 pandemic : user satisfaction and strategic healthcare marketing considerations
Sabbir, Md. Mahiuddin; Khan Md. Raziuddin Taufique; … - In: Health marketing quarterly 38 (2021) 2/3, pp. 168-187
Persistent link: https://www.econbiz.de/10012695245
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Consumer acceptance of an SMS-assisted smoking cessation intervention : a multicountry study
Andrews, Lynda; Cacho-Elizondo, Silvia; Drennan, Judy; … - In: Health marketing quarterly 30 (2013) 1, pp. 47-62
Persistent link: https://www.econbiz.de/10009745224
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Patient-oriented interactive e-health tools on US hospital Web sites
Huang, Edgar; Chang, Chiu-chi Angela - In: Health marketing quarterly 29 (2012) 4, pp. 329-345
Persistent link: https://www.econbiz.de/10009714046
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Health information seeking on the Internet : the role of involvement in searching for and assessing online health information
Park, Sun-Young; Go, Eun - In: Health marketing quarterly 33 (2016) 4, pp. 327-341
Persistent link: https://www.econbiz.de/10011628491
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Adoption of E-health platforms by medical practitioners : mediating effect of attitude on E-health platforms usage
Singh, Ankit; Ravi, Priya - In: Health marketing quarterly 39 (2022) 1, pp. 61-73
Persistent link: https://www.econbiz.de/10013356985
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Data collection automation and total quality management : case studies in the health-service industry
Smith, Alan D.; Offodile, O. Felix - In: Health marketing quarterly 25 (2007/08) 3, pp. 217-240
Persistent link: https://www.econbiz.de/10003764352
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Banning tobacco sales at the retail pharmacy : natural evolution of drug store as responsible health provider or effective marketing strategy?
Lopez-Trigo, Paula; Khanfar, Nile M.; Alameddine, Sarah; … - In: Health marketing quarterly 32 (2015) 4, pp. 382-393
Persistent link: https://www.econbiz.de/10011428643
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A new, but old business model for family physicians : cash
Weber, J. Michael - In: Health marketing quarterly 30 (2013) 3, pp. 235-245
Persistent link: https://www.econbiz.de/10010196474
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Service quality : a subliminal pathway to service differentiation and competitive advantage in private healthcare marketing in Ghana
Anabila, Peter - In: Health marketing quarterly 36 (2019) 2, pp. 136-151
Persistent link: https://www.econbiz.de/10012200134
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Use of social media in healthcare
El Hajjar, Samer; Ouaida, Fadila - In: Health marketing quarterly 39 (2022) 2, pp. 173-190
Persistent link: https://www.econbiz.de/10013357093