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Patient proactivity : behaviors, attitudes, and its relationship with satisfaction with the American health care delivery system
Fullerton, Sam; McCullough, Tammy - In: Health marketing quarterly 31 (2014) 1, pp. 78-96
Persistent link: https://www.econbiz.de/10010362775
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The stakeholder approach : a new perspective on developing and marketing clinical trials
Droms, Courtney M.; Ferguson, Michael; Giuliano, Karen - In: Health marketing quarterly 31 (2014) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10010362784
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Jaypatient-induced service sabotage behavior : the issue of self-esteem of hospital nurses
Ling, I-Ling; Marshall, Roger; Xu, Yingzi; Lin, Wan-Ying - In: Health marketing quarterly 31 (2014) 3, pp. 213-230
Persistent link: https://www.econbiz.de/10010489681
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The utilization of websites for fundraising by NCI-designated cancer centers : examining the capacity for dialogic communication with prospective donors
Erwin, Cathleen O.; Dias, Ashley M. - In: Health marketing quarterly 33 (2016) 4, pp. 369-385
Persistent link: https://www.econbiz.de/10011628501
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What's love got to do with it? : investigating consumer commitment in health care
Kemp, Elyria; Poole, Sonja Martin - In: Health marketing quarterly 34 (2017) 2, pp. 113-127
Persistent link: https://www.econbiz.de/10011706889
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Who is making lifestyle changes due to preventive health care information? : a demographic analysis
Cangelosi, Joseph D.; Ranelli, Edward; Markham, F. Scott - In: Health marketing quarterly 26 (2009/10) 2, pp. 69-86
Persistent link: https://www.econbiz.de/10003860255
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Nonprofit health care services marketing : persuasive messages based on multidimensional concept mapping and direct magnitude estimation
Hall, Michael L. - In: Health marketing quarterly 26 (2009/10) 3, pp. 165-182
Persistent link: https://www.econbiz.de/10003906150
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Direct-to-consumer advertising in black and white : racial differences in placement patterns of print advertisements for health products and messages
Crawley, Lavera M.; Hisaw, Lisa; Illes, Judy - In: Health marketing quarterly 26 (2009/10) 4, pp. 279-292
Persistent link: https://www.econbiz.de/10003933230
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Using lifestyle analysis to develop wellness marketing strategies for IT professionals in India
Suresh, Sathya; Ravichandran, Swathi - In: Health marketing quarterly 27 (2010/11) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10003957545
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Sensation seekers as a healthcare marketing metasegment
Self, Donald R.; Findley, Carolyn Sara Casey - In: Health marketing quarterly 27 (2010/11) 1, pp. 21-47
Persistent link: https://www.econbiz.de/10003957546