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The Collaborative Service Design Playbook to plan, design, and implement sustainable health services for impact
Parkinson, Joy; Clark, Kristen; McIntosh, Tegan - In: Health marketing quarterly 41 (2024) 1, pp. 11-32
Persistent link: https://www.econbiz.de/10014575142
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Mass behaviour change amid COVID-19 : how public health information and social norms explain the transformation
Carlini, Joan; Fry, Marie-Louise; Grace, Debra; Fox, Melissa - In: Health marketing quarterly 40 (2023) 4, pp. 352-374
Persistent link: https://www.econbiz.de/10014422171
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What's love got to do with it? : investigating consumer commitment in health care
Kemp, Elyria; Poole, Sonja Martin - In: Health marketing quarterly 34 (2017) 2, pp. 113-127
Persistent link: https://www.econbiz.de/10011706889
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Patient proactivity : behaviors, attitudes, and its relationship with satisfaction with the American health care delivery system
Fullerton, Sam; McCullough, Tammy - In: Health marketing quarterly 31 (2014) 1, pp. 78-96
Persistent link: https://www.econbiz.de/10010362775
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How much segmentation is needed in the health care marketplace? : an exploratory study of HMO and non-HMO customers
Tootelian, Dennis H.; Mikhailitchenko, Andrey; Holst, Cindy - In: Health marketing quarterly 33 (2016) 1, pp. 31-47
Persistent link: https://www.econbiz.de/10011460413
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Quantitative comparison of measurements of urgent care service quality
Qin, Hong; Prybutok, Victor; Prybutok, Gayle - In: Health marketing quarterly 33 (2016) 1, pp. 59-77
Persistent link: https://www.econbiz.de/10011460430
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Part-time practice in healthcare : impact on operational versus medical performance
Kogan, Konstantin; Panizel, Rafi; Perlman, Yael - In: Health marketing quarterly 35 (2018) 2, pp. 85-99
Persistent link: https://www.econbiz.de/10011979322
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Understanding health care service quality in developing Latin America
Otalora, Mauricio Losada; Rosenbaum, Mark S.; Orejula, … - In: Health marketing quarterly 35 (2018) 3, pp. 167-185
Persistent link: https://www.econbiz.de/10011979353
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The four Ps of patient experience : a new strategic framework informed by theory and practice
Kash, Bita A.; McKahan, Molly; Tomaszewski, Lesley; … - In: Health marketing quarterly 35 (2018) 4, pp. 313-325
Persistent link: https://www.econbiz.de/10011979399
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The case for workforce development in social marketing
Pounds, Lea - In: Health marketing quarterly 33 (2016) 4, pp. 321-326
Persistent link: https://www.econbiz.de/10011628485