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The interaction of intuition and rationality during escalated NPD decisions : an investigation of decision-makers’ affective states
Röth, Tobias; Spieth, Patrick; Joachim, Verena - In: International journal of innovation management 24 (2020) 4, pp. 2050033-1-2050033-31
Persistent link: https://www.econbiz.de/10012252113
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Organizing interrelated activities in complex product development
Qian, Yanjun; Lin, Jun - In: IEEE transactions on engineering management : EM 61 (2014) 2, pp. 298-309
Persistent link: https://www.econbiz.de/10010360818
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Investigating the effect of perceived product portfolio innovativeness on consumers' brand perceptions
Spieth, Patrick; Röth, Tobias; Clauß, Thomas; Urhahn, … - In: IEEE transactions on engineering management : EM 70 (2023) 10, pp. 3451-3464
Persistent link: https://www.econbiz.de/10014387988
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Managing the concurrent execution of dependent product development stages
Lin, Jun; Qian, Yanjun; Cui, Wentian - In: IEEE transactions on engineering management : EM 59 (2012) 1, pp. 104-114
Persistent link: https://www.econbiz.de/10009503729
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The eye of the beholder : the influence of intuition, rationality, and leeway on the assessment of an idea's market-creation potential
Schweitzer, Fiona Maria; Röth, Tobias; Gillier, Thomas - In: Industrial marketing management : the international … 91 (2020), pp. 274-284
Persistent link: https://www.econbiz.de/10012422220
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Scheduling interrelated activities using insertion-based heuristics
Lin, Jun; Huang, Weihao; Qian, Yanjun; Zhao, Xi - In: IEEE transactions on engineering management : EM 65 (2018) 1, pp. 113-127
Persistent link: https://www.econbiz.de/10011806719